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" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

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" Since the iPhone, the most transformative products have not been gadgets but services. Facebook, Twitter, and Snapchat have changed lives, but they didn't launch to massive fanfare. "

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" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

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" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

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" Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more. "

" Two thoughts occur to just about any parent whose child is about to enter college. The first is, 'I can't believe how quickly the years have gone by.' The second: 'I can't believe how much it costs.' As one of those parents, I did my best to get past the disturbing first thought and tried to calm my churning stomach while dealing with the second. "

" What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished. "

" Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red. "

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Steven Levy

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" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

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