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" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

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" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

" Facebook has never been shy about its ambitions. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

" With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it. "

" Google serves all of humanity with information within milliseconds. "

" I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere. "

" Generally, TED speakers are believers in the scientific method. "

Scientific Method

" When superpower countries like the United States and the former Soviet Union contemplated moving their conflicts to outer space, there was justifiable fear and dread. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

Science Fiction

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" There's plenty to admire in the iPhone X straight from the unboxing. The biggest change stares you in the face: that screen, that screen. "

" Even though chess isn't the toughest thing that computers will tackle for centuries, it stood as a handy symbol for human intelligence. No matter what human-like feat computers perform in the future, the Deep Blue match demands an indelible dot on all timelines of AI progress. "

" Normally, my digital peregrinations take me to destinations like Facebook, YouTube, and boingboing.net. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor. "

Virtual Reality

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished. "

" No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google. "

" Just as we have what used to be supercomputers in our pockets, our homes now require the telecommunications infrastructure of a small city. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" Fast, cheap, abundant broadband is a fantastic economic accelerator, enabling breakout businesses and kick-starting new industries. "

" The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can't bother to learn those things indicates a horse-and-buggy mentality. "

" For many years, when people described how the Internet worked - whether they were talking about shopping, communicating, or starting a business there - they inevitably invoked a single metaphor. The Internet, said just about everybody, was a contemporary incarnation of the wild, wild West. "