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" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

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" The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

Science Fiction

" Steve Ballmer never used to be someone who let facts speak for themselves. In the 1990s, he was the hyper-energetic Microsoft exec yelling 'Developers! Developers! Developers!' at an all-hands meeting in Safeco field. "

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

" As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" There's plenty to admire in the iPhone X straight from the unboxing. The biggest change stares you in the face: that screen, that screen. "

" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" Facebook has never been shy about its ambitions. "

" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" When superpower countries like the United States and the former Soviet Union contemplated moving their conflicts to outer space, there was justifiable fear and dread. "

" Generally, TED speakers are believers in the scientific method. "

Scientific Method

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "