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" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "
Richard Branson
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Challenge
Our
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" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "
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" I live half the year on Necker, a tiny island in the Caribbean, and it's always full of people in party mode. Everyone comes up to the big house, and we'll be dancing until the early hours to the island's band, the Front Line. "
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" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "
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" From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better. "
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" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "
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" Material things are delightful, but they're not important. "
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" The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went. "
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" I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it. "
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" Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else. "
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" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "
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" I love the freedom of movement that my phone gives me. That has definitely transformed my life. "
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" One thing is certain in business. You and everyone around you will make mistakes. "
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" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "
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" An important priority for me is a business must get their own house in order. Be or become an agent of positive change in your own enterprise and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty. "
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" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "
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" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "
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" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "
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" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "
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" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "
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" Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people. "
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" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "
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" Starting your own business isn't just a job - it's a way of life. "
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" I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. "
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" I love Notting Hill and Westbourne Grove - there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago, but there is so much character. "
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" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "
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" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "
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" Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway. "
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" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "
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" People from all over the world come to London wanting to make their own mark on it, and they add to the energy and vitality of the capital. It's got a bit busier since the '60s, but the more the merrier! "
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" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "
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