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" Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway. "
Richard Branson
America
Me
Play
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" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "
Richard Branson
Think
Life
Fly
" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "
Richard Branson
Friend
Customer
Chance
" We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it. "
Richard Branson
Competitive
Always
Battle
" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "
Richard Branson
Need
Money
Support
" I believe in benevolent dictatorship provided I am the dictator. "
Richard Branson
I Am
I Believe
Dictatorship
" Do not be embarrassed by your failures, learn from them and start again. "
Richard Branson
Failure
Learn
Start
" When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives. "
Richard Branson
Business
Proud
Together
" We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things. "
Richard Branson
Better
Live
Space
" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "
Richard Branson
Moving Forward
Face
Attitude
" We need every person on Earth to acknowledge that climate change is real and encourage each other and our leaders to address the challenge. "
Richard Branson
Earth
Person
Need
" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "
Richard Branson
Opinion
Success
Happy
" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "
Richard Branson
Prison
End
Right
" Entrepreneurs are natural problem-solvers, which means that we always have ideas for new businesses popping into our heads. Having a lot of options is great, but sometimes it can be hard to focus on one when you are keen to move onto the next. "
Richard Branson
You
Focus
Great
" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "
Richard Branson
Proud
Success
Business
" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "
Richard Branson
Life
World
Finding
" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "
Richard Branson
Moving
Value
Loved
" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "
Richard Branson
You
Forget
Balloon
" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "
Richard Branson
World
Respect
Only
" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "
Richard Branson
Success
Common
Entrepreneur
" As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again. "
Richard Branson
Good
Service
Experience
" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "
Richard Branson
Head
Great
Fun
" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "
Richard Branson
Me
Happiness
Happy
" Material things are delightful, but they're not important. "
Richard Branson
Things
Important
Material Things
" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "
Richard Branson
Breakfast
Survive
Tea
" There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself. "
Richard Branson
Safe
Way
Myself
" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "
Richard Branson
Success
Treat
Learning
" If you want to be a Millionaire, start with a billion dollars and launch a new airline. "
Richard Branson
You
Airline
Launch
" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "
Richard Branson
She
Man
Good
" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "
Richard Branson
You
Question
Service
" We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market. "
Richard Branson
Know
Go
Result