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" The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went. "

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" I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. "

Richard Branson

I Can

Done

Business

" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "

" I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. "

" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "

" Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business. "

" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "

" Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance. "

" A business has to be involving, it has to be fun, and it has to exercise your creative instincts. "

" I love to dance, but my children tell me I shouldn't. Can't see why. "

Richard Branson

Children

Why

" As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on. "

" I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies. "

" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "

" The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking. "

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "

Richard Branson

Ideas

Yourself

" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "

" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "

" You never know with these things when you're trying something new what can happen. This is all experimental. "

" We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business. "

" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

Investment

Apple

" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "

" Had I pursued my education long enough to learn all the conventional dos and don'ts of starting a business, I often wonder how different my life and career might have been. "

" When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age. "

" Material things are delightful, but they're not important. "

" I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child. "

Richard Branson

I Am

Think

" Lightning is something which, again, we would rather avoid. "

" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "

" Business opportunities are like buses, there's always another one coming. "

Richard Branson

Business

Opportunities

" As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving. "