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" As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. "
John Sculley
Brand
Service
Experience
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" Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's. "
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Price
" Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. "
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" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "
John Sculley
Apple
Look
Experience
" Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. "
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Factory
Thinker
Came
" The future belongs to those who see possibilities before they become obvious. "
John Sculley
Become
Who
Possibilities
" Implementers aren't considered bozos anymore. "
John Sculley
Anymore
Considered
" Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have. "
John Sculley
Way
Technology
Last
" I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. "
John Sculley
Learn
Mistakes
You
" The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location. "
John Sculley
iPhone
Personal
Technology
" Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple. "
John Sculley
Apple
Building
Create
" It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. "
John Sculley
Just
Quality
Days
" The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging. "
John Sculley
Think
People
Business
" In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society. "
John Sculley
People
Society
Automation
" I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer. "
John Sculley
Train
Comfortable
Complex
" When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. "
John Sculley
Computers
World
Apple
" Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market. "
John Sculley
Selling
More
Market
" People who take risks are the people you'll lose against. "
John Sculley
Take
Risks
People
" Apple is so focused on its vision that it does things in a very careful, deliberate way. "
John Sculley
Things
Focused
Apple
" Over the years, I have developed a pretty good Rolodex. "
John Sculley
Pretty Good
Years
Good
" I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. "
John Sculley
Experience
Choice
Think
" We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care. "
John Sculley
People
Healthcare
Care
" I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. "
John Sculley
Change The World
Step
World
" Timing in life is everything. "
John Sculley
Timing
Everything
Life
" Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience. "
John Sculley
Goal
Experience
Great
" Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online. "
John Sculley
Smart
Think
Way
" If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today. "
John Sculley
Silicon Valley
Man
Moon
" I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. "
John Sculley
Experience
Apple
Think
" Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. "
John Sculley
Work
Build
Health
" We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. "
John Sculley
Family
Teachers
Parenting
" The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. "
John Sculley
Create
First
Genius