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" I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. "

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" I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. "

John Sculley

Change The World

Step

World

" Over the years, I have developed a pretty good Rolodex. "

" If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today. "

" Implementers aren't considered bozos anymore. "

John Sculley

Anymore

Considered

" The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. "

" Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. "

" We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care. "

" I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. "

" The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging. "

" The future belongs to those who see possibilities before they become obvious. "

" Apple is so focused on its vision that it does things in a very careful, deliberate way. "

" People who take risks are the people you'll lose against. "

" The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location. "

" When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. "

" One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. "

John Sculley

Always

Apple

" In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society. "

" As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. "

" It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. "

" There are just moments when all the stars are aligned for breakthrough products. "

" Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market. "

John Sculley

Selling

Market

" I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. "

" I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. "

" Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience. "

" Timing in life is everything. "

" We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. "

" The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent. "

" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "

" Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online. "

" I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. "

" Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have. "