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" If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today. "
John Sculley
Silicon Valley
Man
Moon
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" We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. "
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" The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging. "
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" It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. "
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" Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's. "
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" One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. "
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" Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. "
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" Timing in life is everything. "
John Sculley
Timing
Everything
Life
" Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have. "
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Way
Technology
Last
" My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. "
John Sculley
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Market
Way
" Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. "
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Work
Build
Health
" Over the years, I have developed a pretty good Rolodex. "
John Sculley
Pretty Good
Years
Good
" I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. "
John Sculley
Learn
Mistakes
You
" I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. "
John Sculley
Experience
Choice
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" Apple is so focused on its vision that it does things in a very careful, deliberate way. "
John Sculley
Things
Focused
Apple
" When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. "
John Sculley
Computers
World
Apple
" I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. "
John Sculley
Entrepreneur
Nature
You
" I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer. "
John Sculley
Train
Comfortable
Complex
" Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience. "
John Sculley
Goal
Experience
Great
" The future belongs to those who see possibilities before they become obvious. "
John Sculley
Become
Who
Possibilities
" The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location. "
John Sculley
iPhone
Personal
Technology
" I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. "
John Sculley
Health
Care
Think
" We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care. "
John Sculley
People
Healthcare
Care
" People who take risks are the people you'll lose against. "
John Sculley
Take
Risks
People
" Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online. "
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Smart
Think
Way
" As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. "
John Sculley
Brand
Service
Experience
" The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent. "
John Sculley
Healthcare
Experience
Competition
" I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. "
John Sculley
Experience
Apple
Think
" I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. "
John Sculley
Change The World
Step
World
" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "
John Sculley
Apple
Look
Experience
" In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society. "
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People
Society
Automation