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" Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online. "

John Sculley

Smart

Think

Way

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" As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. "

" When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. "

" Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. "

" Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple. "

" If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today. "

" I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. "

" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "

" The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging. "

" The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent. "

" Over the years, I have developed a pretty good Rolodex. "

" We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care. "

" Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's. "

" Timing in life is everything. "

" Implementers aren't considered bozos anymore. "

John Sculley

Anymore

Considered

" There are just moments when all the stars are aligned for breakthrough products. "

" People who take risks are the people you'll lose against. "

" Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market. "

John Sculley

Selling

Market

" Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience. "

" I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. "

" It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. "

" One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. "

John Sculley

Always

Apple

" In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society. "

" Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. "

" I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. "

" The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. "

" I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. "

" I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer. "

" My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. "

" I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. "

" Apple is so focused on its vision that it does things in a very careful, deliberate way. "