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" As a company grows, its purpose grows with it. It has the potential to evolve your purpose. "

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" People need to eat whole food plant foods, primarily... whole grains, fruits, vegetables, nuts and seeds. That diet supports our lives. We ought to live to be 90 or 100 without getting any diseases. "

" I love my cooking tools because I enjoy cooking - a Vitamix for smoothies and a rice cooker for steel-cut oats. I travel with a small rice cooker. I soak oats overnight, and when I get up, I just turn the rice cooker on, and it cooks the oats perfectly every time. "

" When I'm hiring leaders, I pay a lot of attention to what their peers and what people who report to them say about them. We want people who relate well with their peers and cooperate in an exchange of information rather than being overly competitive. "

" Health care is a service that we all need, but just like food and shelter, it is best provided through voluntary and mutually beneficial market exchanges. "

" Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. "

" Back then, before the Internet, you had these paper catalogs that you ordered all the food from. So, we flipped through the catalogs, looked up the food we wanted, called them up, and they would show up in trucks. "

" One of the sad things about retiring is that you just become increasingly irrelevant. The world flows around you, and you don't seem to be impacting it any longer. "

" My dad for a long time was an accounting professor at Rice University. And then he went out on his own, and he got hired by a client. He ended up being CEO of a hospital management company before he retired, called Lifemark. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" It's not Apple's fault that they're seeking to avoid paying taxes. They're not lying, cheating or stealing. They're following the rules that were created by governments. If the government doesn't like the rules, they can change them. "

" Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater. "

" Message boards are like going to a Halloween masquerade party. Everybody has a screen name. "

" I think for leadership positions, emotional intelligence is more important than cognitive intelligence. People with emotional intelligence usually have a lot of cognitive intelligence, but that's not always true the other way around. "

" When we start a new store, we make sure that we transfer enough starter culture from other stores that are already Whole Fooders, who've already incorporated our values and our culture within themselves into the... into the store. "

" A healthy diet is a solution to many of our health-care problems. It's the most important solution. "

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" The stakeholder approach to business sees integration rather than separation, and sees how things fit together. "

" You have to understand: the narrative that people have about business and capitalism is that they are fundamentally selfish, greedy, and exploitative. Of course, I don't agree with that narrative. "

" You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be. "

" Not everyone is born to run a $4 billion company. There is no magic formula. I've learned, and I've grown by learning. That's why I've enjoyed being in business so much: It's stretched me. "

" At the end of the day, the quality of life is all we have, and it's just as important to that lobster, the quality of life that it lives - even if it's not as long - as the quality of your life. "

" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

" We do take seriously our responsibility, and growing ability, to educate people about healthy eating and giving them greater access to nourishing and affordable fresh food. "

" I've always thought the main argument for organic was more environmental than a health argument. I just don't think spraying a lot of pesticides into the environment on a routine basis is a good thing. "

" If you're growing very rapidly, it doesn't matter if you make mistakes, in a way, because the growth kind of bails you out. "

" I've been amazed at how quickly people can heal themselves, actually. "

" A healthy society rests on three pillars: business, government and civil society, or non-profits. Each has a distinct and important role to play, and all three need to work together synergistically to create the most value for society. "

" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

" While we clearly need health-care reform, the last thing our country needs is a massive new health-care entitlement that will create hundreds of billions of dollars of new unfunded deficits and move us much closer to a government takeover of our health-care system. "

" Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. "