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" Message boards are like going to a Halloween masquerade party. Everybody has a screen name. "

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" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

" Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week, and we had to satisfy customers, and we had competitors that we had to compete with in order to have those customers come into our stores, and we had to compete with other employers for our employees. "

" I'm very encouraged by millennials and their drive to make the world a better place. "

" Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue. "

" We've always tried to be good citizens in the communities that we do business in. "

" Use the energy that fear creates to focus the mind more intently on the present moment - where fear doesn't exist. "

" You have to understand: the narrative that people have about business and capitalism is that they are fundamentally selfish, greedy, and exploitative. Of course, I don't agree with that narrative. "

" People in America are addicted to sugar and to fat and to salt. "

" The way yogurt works is you take the old yogurt culture and you put it in milk. You have to put enough of the old culture in, and then that old culture will convert the milk into yogurt. "

" I love my cooking tools because I enjoy cooking - a Vitamix for smoothies and a rice cooker for steel-cut oats. I travel with a small rice cooker. I soak oats overnight, and when I get up, I just turn the rice cooker on, and it cooks the oats perfectly every time. "

" One of the most important things we do is we've organized our stores and our workforce into teams. "

The Most Important

" The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. It divides it up and looks at parts in isolation. "

" The idea that in the system, if you manage it in an optimum way, all of the constituent parts of the system also win, flourish, and benefit, is intrinsic to business and even to capitalism itself, properly understood. But people don't understand it because we're not taught to think that way. "

" Every man, woman and child consumes, on average, 43 teaspoons of sugar a day. In 13 days, that adds up to a five-pound bag of sugar. "

" Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see. "

" I started out young and idealistic, and it was all about social justice and fair distribution of resources. I didn't understand why everybody couldn't be equally prosperous. "

" The great thing about a culture is that once you really get it going, it evolves on its own. It's self-organizing. It's dynamic. It just feeds on itself. "

" I'm a huge NBA fan and watch many games each year. Following any sport is kind of bringing us back to our tribal roots. "

" What I know is that we no longer have free enterprise capitalism in health care; it's not a system any longer where people are able to innovate. It's not based on voluntary exchange. The government is directing it. "

" Any type of political ideology is going to have a lot of different variants of it. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders. "

" As a company grows, its purpose grows with it. It has the potential to evolve your purpose. "

" The stakeholder approach to business sees integration rather than separation, and sees how things fit together. "

" Food is intensely pleasurable, and people are afraid that if they change the way they eat, they'll stop having pleasure. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" The world is getting more connected through technology and travel. Cuisines are evolving. Some people are scared of globalization, but I think people will always take pride in cultural heritage. "