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" Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. "

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" I've always thought the main argument for organic was more environmental than a health argument. I just don't think spraying a lot of pesticides into the environment on a routine basis is a good thing. "

John Mackey

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" Food is intensely pleasurable, and people are afraid that if they change the way they eat, they'll stop having pleasure. "

" The stakeholder approach to business sees integration rather than separation, and sees how things fit together. "

" In general, when you travel, you get into a different reality and are able to more accurately reflect on your ordinary life. Hiking does that for me. "

John Mackey

Reflect

Reality

" Whole Foods has a good health care plan. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater. "

" Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue. "

" There is nothing wrong with making money, but that's not particularly inspiring. "

" I slow down when hiking. The rhythm of nature is more leisurely. The sun comes up, it moves across the sky, and you begin to synchronize to that rhythm. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" Libertarians are constantly arguing with each other who is the most pure libertarian and who is most ideologically pure. "

" People in America are addicted to sugar and to fat and to salt. "

" Snatam Kaur is a yogini, and I find her music deeply spiritual. I feel more love and I feel more peace when I listen to her music. "

" Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week, and we had to satisfy customers, and we had competitors that we had to compete with in order to have those customers come into our stores, and we had to compete with other employers for our employees. "

" Any type of political ideology is going to have a lot of different variants of it. "

" I would say you have an ethical obligation to pay the taxes that you owe, but you don't have an ethical obligation to pay taxes that you don't owe. In fact, you should be seeking ways to legally minimise your taxes. "

" You have to understand: the narrative that people have about business and capitalism is that they are fundamentally selfish, greedy, and exploitative. Of course, I don't agree with that narrative. "

" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

John Mackey

Pay

Jobs

" I kind of have this sense of mission now when we talk about success: I'd really like Whole Foods to contribute to the healing of America, and the success of that may be measured in decades rather than in months, but I think we're on the way to doing it. "

" Whole Foods Market tries to embody all of the principles of conscious capitalism all the time, but like any person or company, we sometimes fall short. "

" At the end of the day, the quality of life is all we have, and it's just as important to that lobster, the quality of life that it lives - even if it's not as long - as the quality of your life. "

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" Message boards are like going to a Halloween masquerade party. Everybody has a screen name. "

John Mackey

Party

Name

" The right actions undertaken for the right reasons generally lead to good outcomes over time. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" I believe that all forms of socialism have been proven over time to result in a loss of both economic and civil liberties, with increasing poverty. "

" Examine our every action through the lens of how we would feel if it were to become front page news. "

" We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. "

" While we clearly need health-care reform, the last thing our country needs is a massive new health-care entitlement that will create hundreds of billions of dollars of new unfunded deficits and move us much closer to a government takeover of our health-care system. "