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" As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered. "

Imran Amed

Fashion

Job

Opportunity

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" One person I find fascinating is J.Crew's Mickey Drexler. I would love to get into that brain and see how it works. "

" The most fascinating part is how fashion just attracts all these social rejects, if you will, from around the world, encourages individuality. They're the people who make the industry tick. "

" The most amazing thing about Karl Lagerfeld is that no matter what you ask him, you will always get an interesting answer. We even exchanged notes about ponytails. "

" I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. "

Imran Amed

Head

Voice

" Growing up in Canada, I used to love a walk in the early morning, when the streets are quiet and the sun was shining. Walking in the morning is still very refreshing... and if I can, I will walk to my first meeting or appointment. "

" I always wanted to do creative things, but I was really interested in entrepreneurship. My family comes from a very entrepreneurial culture, so business was always something I was interested in. "

" When you come through a business education, a lot of what they teach you is to make decisions through analysis, and logic and rationale, and I'm a big believer in that. But I also believe in the power of instinct. The truth is you're never going to have a perfect answer or view of how it is going to work. "

" One of my closest friends was a half-black, half-Jewish girl. Another good friend had a shaved head... but I was also friends with jocks. I was a 'floater,' I guess you could say. "

" Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about. "

" For someone who comes from my business background, getting fashion people aligned around certain things can be a challenge. In a way, the industry is so forward-looking. And yet, sometimes people in fashion are not open to change. "

" My parents landed in Calgary in December 1974, straight from Nairobi. They were immigrants, like many people coming to build a better life. My mom was five months pregnant with me when they landed. "

Imran Amed

Better

Life

" I'm regularly speaking at London Business School and Harvard Business School. They're the next generation of leaders in the fashion industry. "

" Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product. "

" Education was something my parents always put a lot of emphasis on. It was naturally in me, and my sister is equally driven. She is a paediatric endocrinologist. "

" Fashion is an industry of action, not discussion. "

" One cabbie chastened me by saying that the fashion industry was doing harm to young people, who are trying to live up to an unrealistic ideal. It prompted me to make body image and diversity key issues on 'The Business of Fashion.' "

Imran Amed

People

Diversity

" I have always been drawn to fashion from an aesthetic and consumer standpoint. I honestly never thought that I could take my business training and apply it here. I worked in retail and was into fashion. It was something I liked, and people trusted my opinion. "

" Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog. "

" Fashion for a long time was very elitist and difficult to get access to. The access I can now provide to my readers live from fashion shows with my iPhone was never, ever possible before. "

" I love nothing better than immersing myself in different street cultures; exploring all those neighbourhoods in Tokyo was quite amazing, or visiting Morocco to see an Inditex factory. "

" I could have probably built a great career in management consulting, but one of the insights that I had early on is that just because you're good at something doesn't mean that you should continue to do it. Somewhere in my heart of hearts I knew it wasn't what I wanted to do. "

" Even back in elementary school, I was a leader, but a leader who didn't know how to channel my leadership skills in a constructive way. When I was younger, it probably came out as being more of a bossy little kid. "

" I have met with hundreds of young fashion designers, hundreds of fashion startups, hundreds of CEOs and business leaders. All I do is get to ask questions of professionals in the industry. I learn from every conversation. It is the best education I could have. "

" I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle. "

" Digital has really made the fashion industry a lot more transparent. So people can see and understand how the industry really works, and participate in an industry that was very inaccessible to people. The only thing that people used to see before was the end product. Anyone can participate in it now. "

" Frankly, I don't understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites. "

" It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened. "

" You might call me an accidental entrepreneur. "

" I usually have eight to 10 meetings a day and travel 150 days a year..._It sounds crazy, but I wouldn't have it any other way. "

" Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it. "