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" I usually have eight to 10 meetings a day and travel 150 days a year..._It sounds crazy, but I wouldn't have it any other way. "
Imran Amed
Crazy
Day
Days
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" I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. "
Imran Amed
Head
Voice
Me
" The most fascinating part is how fashion just attracts all these social rejects, if you will, from around the world, encourages individuality. They're the people who make the industry tick. "
Imran Amed
You
Will
World
" I have met with hundreds of young fashion designers, hundreds of fashion startups, hundreds of CEOs and business leaders. All I do is get to ask questions of professionals in the industry. I learn from every conversation. It is the best education I could have. "
Imran Amed
Fashion
Business
Best
" The way the media tends to cover fashion is as this superfluous, vacuous industry. They focus on models and shows, but behind all that is a massive global industry. "
Imran Amed
Way
Fashion
Focus
" You might call me an accidental entrepreneur. "
Imran Amed
Entrepreneur
Accidental
You
" The power structures in fashion used to be limited to western Europe and the States. That's changing. "
Imran Amed
Changing
Used
Europe
" Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog. "
Imran Amed
Looking
Mind
Fashion
" Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best. "
Imran Amed
Done
Best
Day
" A whole series of events pushed me towards meditation, and now it's become such an integral part of the way I manage myself. It's a tool for me; when you're an entrepreneur, and you're pulled in every direction, it is wonderful to have this discipline. "
Imran Amed
Myself
Direction
Discipline
" In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid. "
Imran Amed
Kid
School
Theatre
" Digital has really made the fashion industry a lot more transparent. So people can see and understand how the industry really works, and participate in an industry that was very inaccessible to people. The only thing that people used to see before was the end product. Anyone can participate in it now. "
Imran Amed
End
See
Understand
" I'm regularly speaking at London Business School and Harvard Business School. They're the next generation of leaders in the fashion industry. "
Imran Amed
Business
Fashion
Generation
" Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don't see or understand how exciting and diverse a business it is. "
Imran Amed
Fashion
Always
Business
" My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side. "
Imran Amed
Strategy
You
Treat
" Fashion for a long time was very elitist and difficult to get access to. The access I can now provide to my readers live from fashion shows with my iPhone was never, ever possible before. "
Imran Amed
Long
Live
Fashion
" Growing up in Canada, I used to love a walk in the early morning, when the streets are quiet and the sun was shining. Walking in the morning is still very refreshing... and if I can, I will walk to my first meeting or appointment. "
Imran Amed
Walking
Early
Love
" I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle. "
Imran Amed
Work
Focus
I Am
" One cabbie chastened me by saying that the fashion industry was doing harm to young people, who are trying to live up to an unrealistic ideal. It prompted me to make body image and diversity key issues on 'The Business of Fashion.' "
Imran Amed
People
Me
Diversity
" Look at the way sports, music and film have become driving forces of popular culture. Fashion is the fourth pillar. "
Imran Amed
Music
Culture
Driving
" As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered. "
Imran Amed
Fashion
Job
Opportunity
" Education was something my parents always put a lot of emphasis on. It was naturally in me, and my sister is equally driven. She is a paediatric endocrinologist. "
Imran Amed
She
Sister
Lot
" The most amazing thing about Karl Lagerfeld is that no matter what you ask him, you will always get an interesting answer. We even exchanged notes about ponytails. "
Imran Amed
Him
Always
You
" Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find the balance between right brain/left-brain thinking that is crucial to building a creative technology business. "
Imran Amed
Business
Me
Technology
" It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened. "
Imran Amed
Start
Said
Media
" I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk. "
Imran Amed
Risk
Creative
Young
" One of my closest friends was a half-black, half-Jewish girl. Another good friend had a shaved head... but I was also friends with jocks. I was a 'floater,' I guess you could say. "
Imran Amed
Say
Friend
Friends
" Frankly, I don't understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites. "
Imran Amed
Own
News
Understand
" My parents landed in Calgary in December 1974, straight from Nairobi. They were immigrants, like many people coming to build a better life. My mom was five months pregnant with me when they landed. "
Imran Amed
Better
Me
Life
" Fashion is an industry of action, not discussion. "
Imran Amed
Fashion
Industry
Discussion
" I love nothing better than immersing myself in different street cultures; exploring all those neighbourhoods in Tokyo was quite amazing, or visiting Morocco to see an Inditex factory. "
Imran Amed
Amazing
Love
Better