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" I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. "

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" As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered. "

Imran Amed

Fashion

Job

Opportunity

" The way the media tends to cover fashion is as this superfluous, vacuous industry. They focus on models and shows, but behind all that is a massive global industry. "

" When you come through a business education, a lot of what they teach you is to make decisions through analysis, and logic and rationale, and I'm a big believer in that. But I also believe in the power of instinct. The truth is you're never going to have a perfect answer or view of how it is going to work. "

" Fashion is not art. Fashion is a business that requires discipline and attention to detail and very organized systems of logistics and operations and processes. But even with the most smoothly oiled machine to manage the business, without creativity, fashion could not exist. "

" One of my closest friends was a half-black, half-Jewish girl. Another good friend had a shaved head... but I was also friends with jocks. I was a 'floater,' I guess you could say. "

" I love nothing better than immersing myself in different street cultures; exploring all those neighbourhoods in Tokyo was quite amazing, or visiting Morocco to see an Inditex factory. "

" Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment. "

" I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk. "

" Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best. "

" Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product. "

" I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle. "

" It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened. "

" One cabbie chastened me by saying that the fashion industry was doing harm to young people, who are trying to live up to an unrealistic ideal. It prompted me to make body image and diversity key issues on 'The Business of Fashion.' "

Imran Amed

People

Diversity

" Frankly, I don't understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites. "

" Fashion for a long time was very elitist and difficult to get access to. The access I can now provide to my readers live from fashion shows with my iPhone was never, ever possible before. "

" Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it. "

" One person I find fascinating is J.Crew's Mickey Drexler. I would love to get into that brain and see how it works. "

" As much as technology has made me so much more efficient, enabling me to run a small but global company from where I happen to be, at times it feels like the technology is running me, as opposed to the other way round. "

" I've always had an affinity for the fashion industry - I've always been drawn to it. But I grew up in Calgary in Canada, which, being a fairly isolated city, is not particularly known for having anything to do with fashion. "

Imran Amed

Been

Fashion

" Digital has really made the fashion industry a lot more transparent. So people can see and understand how the industry really works, and participate in an industry that was very inaccessible to people. The only thing that people used to see before was the end product. Anyone can participate in it now. "

" Growing up in Canada, I used to love a walk in the early morning, when the streets are quiet and the sun was shining. Walking in the morning is still very refreshing... and if I can, I will walk to my first meeting or appointment. "

" I always wanted to do creative things, but I was really interested in entrepreneurship. My family comes from a very entrepreneurial culture, so business was always something I was interested in. "

" Even back in elementary school, I was a leader, but a leader who didn't know how to channel my leadership skills in a constructive way. When I was younger, it probably came out as being more of a bossy little kid. "

" In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid. "

" I have always been drawn to fashion from an aesthetic and consumer standpoint. I honestly never thought that I could take my business training and apply it here. I worked in retail and was into fashion. It was something I liked, and people trusted my opinion. "

" Education was something my parents always put a lot of emphasis on. It was naturally in me, and my sister is equally driven. She is a paediatric endocrinologist. "

" I'm not a designer, nor do I fancy myself a designer. "

" The power structures in fashion used to be limited to western Europe and the States. That's changing. "

" Look at the way sports, music and film have become driving forces of popular culture. Fashion is the fourth pillar. "

" My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side. "