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" Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged. "
Michael E. Gerber
Human
Understanding
Change
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" The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel. "
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" Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind. "
Michael E. Gerber
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" If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left. "
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" Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers. "
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" A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer. "
Michael E. Gerber
Unique
True
Problem
" Being an entrepreneur is more than a matter of simply starting a business. "
Michael E. Gerber
Business
Entrepreneur
Matter
" Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best. "
Michael E. Gerber
Together
Purpose
Best
" More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be? "
Michael E. Gerber
Need
People
You
" I'm not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. "
Michael E. Gerber
Giving
Time
Losing
" Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy. "
Michael E. Gerber
Business
Drive
Strategy
" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "
Michael E. Gerber
Business
Perspective
Struggle
" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "
Michael E. Gerber
Work
Success
Hard Work
" It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take? "
Michael E. Gerber
World
You
Design
" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "
Michael E. Gerber
Believe
People
Skill
" The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you'll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. "
Michael E. Gerber
Love
Dream
Business
" I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. "
Michael E. Gerber
Team
Yourself
Nobody
" Every life a legacy, every small business a school. "
Michael E. Gerber
Life
School
Small
" Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby - we will try to categorize who is the best at some component of that endeavor. It's part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips. "
Michael E. Gerber
Nature
Best
You
" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "
Michael E. Gerber
Start
Busy
You
" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "
Michael E. Gerber
Mind
Look
Relationship
" There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you can only organize the work that people do. "
Michael E. Gerber
Time
You
Work
" After decades of studying the men and women that make the decision to open their own Great, Growing Company, I'd have to say it comes down to the Vision they have for that business - do they expect to build the company or just have some income for the short term? "
Michael E. Gerber
Great
Say
Vision
" In my experience, most small businesses are worried about the client fulfillment - 'getting the Job done' - and lead generation far more than they are in how the sales process flows. "
Michael E. Gerber
Small
Process
Job
" Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale. "
Michael E. Gerber
Time
Process
You
" Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work. "
Michael E. Gerber
Going
Entrepreneur
Business
" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "
Michael E. Gerber
Dream
You
Matter
" The deciding factor of why some entrepreneurs are successful and others fail is not limited to your DNA or your education; it is about the actions you take as the leader of your business. "
Michael E. Gerber
Business
You
Education
" A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane! "
Michael E. Gerber
Business
Out
Insane
" Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business. "
Michael E. Gerber
Growing
Problem
Work
" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "
Michael E. Gerber
Respect
Employees
People