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" Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind. "

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" Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you're free to create NewCo. "

Michael E. Gerber

Letting Go

Learning

Free

" Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. "

" Small business owners and entrepreneurs worthy of the title need to build systems that replace themselves. "

" Whether your dream is a $100,000 in sales or a million, the amount of work is likely the same - you'll still have 86,400 seconds each day, so why couldn't you imagine creating the company and enterprise that can fulfill every aspect of any dream you wish to have? "

" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "

" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "

" Every life a legacy, every small business a school. "

" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "

" We all know that Ray Kroc founded the McDonald's franchise back in the 1950s, and it then became the most successful business enterprise in history. "

" Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits. "

" Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. "

" If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process... every single area. The issues that can arise run the full spectrum, from 'finding good help' to that ubiquitous catch-all 'training' and everything in between. "

" Build a company that changes the way things get done! "

" When you consider how many people are really not good at communication in general and interviewing in specific, it's no wonder that many companies struggle to build high-quality partnerships - or even staffs. "

" The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. "

Michael E. Gerber

You

Work

" Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby - we will try to categorize who is the best at some component of that endeavor. It's part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips. "

" The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better. "

" If you expect to grow your business, you need to be plotting out your schedules days in advance. Until you get that most basic of steps orchestrated, you can never get to the critical steps that I outline in any one of dozens of books. "

" The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. "

" If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out. "

" You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. "

" There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you can only organize the work that people do. "

" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "

" If you ever hope to get ahead as an entrepreneur, the answer is not becoming an effective juggler, but in understanding and designing the systems to keep your team, not you, busy, busy, busy. "

" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "

" The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can. "

" A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer. "

" As with anything we do as entrepreneurs, researching how our businesses impact and influence our customers and our markets - and our world - is critical to building something of value as a business. "

" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "

" It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. "