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" As we all know, lasting relationships can't be rushed. "

Simon Mainwaring

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" Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. "

Simon Mainwaring

" Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism. "

Simon Mainwaring

" Like all technology, social media is neutral but is best put to work in the service of building a better world. "

Simon Mainwaring

" Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact. "

Simon Mainwaring

" Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. "

Simon Mainwaring

" The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. "

Simon Mainwaring

" The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. "

Simon Mainwaring

" Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. "

Simon Mainwaring

" For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. "

Simon Mainwaring

" Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose. "

Simon Mainwaring

" When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field. "

Simon Mainwaring

" Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. "

Simon Mainwaring

" Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn. "

Simon Mainwaring

" Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. "

Simon Mainwaring

" Business practices and how we treat the planet are also in desperate need of re-humanization. "

Simon Mainwaring

" More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. "

Simon Mainwaring

" More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. "

Simon Mainwaring

" Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. "

Simon Mainwaring

" Non-profits must become deeply engaged in the ways that their donor communities are using social technology. "

Simon Mainwaring

" Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. "

Simon Mainwaring

" Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. "

Simon Mainwaring

" Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior. "

Simon Mainwaring

" What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. "

Simon Mainwaring

" In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. "

Simon Mainwaring

" The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. "

Simon Mainwaring

" Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. "

Simon Mainwaring

" The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? "

Simon Mainwaring

" No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. "

Simon Mainwaring

" As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. "

Simon Mainwaring

" It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. "

Simon Mainwaring