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" The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? "
Simon Mainwaring
Change
Own
Thinking
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" Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. "
Simon Mainwaring
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" Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. "
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" As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. "
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" Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. "
Simon Mainwaring
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Community
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" Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. "
Simon Mainwaring
Rest
Society
Responsibility
" There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy. "
Simon Mainwaring
Infinite
Resources
Me
" Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. "
Simon Mainwaring
Care
Society
Environment
" The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. "
Simon Mainwaring
Social Media
Media
People
" However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. "
Simon Mainwaring
Thinking
Political
Great
" Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. "
Simon Mainwaring
Information
World
More
" Consumers want a better world, not just better widgets. "
Simon Mainwaring
Want
Just
Better
" Non-profits must become deeply engaged in the ways that their donor communities are using social technology. "
Simon Mainwaring
Become
Social
Technology
" The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. "
Simon Mainwaring
Stay
Order
Professional
" It is a truly powerful phenomenon when a brand makes a stand for what it believes in. "
Simon Mainwaring
Powerful
Brand
Truly
" The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. "
Simon Mainwaring
Government
Meet
Time
" As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater. "
Simon Mainwaring
Great
Doing
Time
" Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact. "
Simon Mainwaring
Reputation
Done
Impact
" In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. "
Simon Mainwaring
Business
Build
Values
" Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. "
Simon Mainwaring
Thinking
Trust
Choices
" The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. "
Simon Mainwaring
Time
Play
Health
" Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports. "
Simon Mainwaring
Build
Status Quo
Desire
" Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. "
Simon Mainwaring
Well
Used
Think
" Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. "
Simon Mainwaring
Together
Work
Collaboration
" We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. "
Simon Mainwaring
Working Together
Environmental
Control
" By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts. "
Simon Mainwaring
Social Media
Building
Friends
" Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. "
Simon Mainwaring
Social Media
World
Face
" Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. "
Simon Mainwaring
Vision
Effort
Writing
" Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. "
Simon Mainwaring
Need
Us
Media
" In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. "
Simon Mainwaring
Effort
Lose
Loyalty
" Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. "
Simon Mainwaring
Employees
Line
Brand