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" Audiences need to engage with characters. "
Nina Tassler
Audiences
Need
Characters
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" There's always a knee-jerk reaction in our business to analyze and determine why something didn't work. "
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Work
Always
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" Nothing runs forever. How you handle it, the most important thing is how you respect your audience, how you respect your cast, and being incredibly sensitive to how you wrap up any show when it ends a successful run. "
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Respect
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" We always look to add more diverse characters to shows if we feel we haven't delivered. "
Nina Tassler
Characters
Feel
Look
" I think back to having had the good fortune of being at Warner Bros. when we were doing 'Lois & Clark.' The chemistry between Dean Cain and Teri Hatcher was really wonderful. "
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Think
Back
Chemistry
" Whomever you are and whatever your relationship is to work, I think we all have suffered from being over-hyphenated. You know, 'working-mom,' 'tiger-mom,' 'stay-at-home-mom'... how about 'mom?' "
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Think
Know
Mom
" Audiences like making discoveries. "
Nina Tassler
Audiences
Like
Making
" As an outsider, you observe what everyone is saying. Insiders are sometimes too insulated, listening to voices in their own little group. "
Nina Tassler
You
Group
Listening
" Producing is a little bit in my blood. Philanthropy also is a very important for me. "
Nina Tassler
Blood
Me
Philanthropy
" I went through a lot of feelings of self-doubt and loss of self-esteem. I was particularly vulnerable after having my son. It was rough getting back on my feet in the business. "
Nina Tassler
Loss
Business
Feelings
" I came to understand and observe that we're all going to face obstacles. We're going to have challenges. We're going to fail. We're going to have success. But all of it is going to ultimately be character-building. And it's not going to deter us from wanting to achieve, to strive, and be successful. "
Nina Tassler
Challenges
Obstacles
Face
" That's what my job is: to create quality programming. "
Nina Tassler
Create
Quality
Programming
" The truth is we're all part of one big content universe. "
Nina Tassler
Truth
Universe
Content
" I come from a long line of Democrats. "
Nina Tassler
Line
Democrats
Long
" When I was growing up, the current of feminism was strong. You just had to step off the bank, and you'd be swept up. There was an active women's movement. My mother was a part of it. "
Nina Tassler
Strong
Growing Up
Mother
" It's important to me to reach deep into the community and promote Latino artists. "
Nina Tassler
Reach
Deep
Community
" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience
" Any show in its first season goes through multiple changes. There is little or no difference to changing the cast on a talk show. "
Nina Tassler
Difference
Season
Show
" I think 'destined for greatness,' for me, is digging deep inside and knowing that I will always strive to be the best person I can possibly be and effect change in a positive way. "
Nina Tassler
Greatness
Positive
Best
" As long as we're monetizing our content... we still win at the end. "
Nina Tassler
Still
Content
End
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" I was always a big fan of 'Quincy,' and I loved the idea of puzzle solving. "
Nina Tassler
Loved
Idea
Fan
" Accepting fear head-on is freeing. "
Nina Tassler
Fear
Freeing
Head-On
" My mother was not without her flaws. She did have a lot of flaws, but she revealed her strength and her flaws equally, and I think that's really important. I was very much influenced by that. "
Nina Tassler
Important
She
Think
" When it comes down to, it's not about the form, it's about the content. "
Nina Tassler
Content
Down
About
" I'd love to see the 'CSIs' run forever. "
Nina Tassler
See
Love
Forever
" We continue to see summer as a great place for unique concepts, innovative business models, and passionate television audiences. "
Nina Tassler
Place
Great
Business
" I'm part Latin, so everything in the Latin culture is - there's a lot of hyperbole, and there's a lot of melodrama. "
Nina Tassler
Culture
Lot
Hyperbole
" Television's an intimate medium. It's in our living rooms. It's in our bathrooms. It's in our bedrooms - and we respect that. "
Nina Tassler
Living
Television
Rooms
" Before I go to bed, sometimes I'll just sit outside and philosophically assess the day. "
Nina Tassler
Sit
Bed
Day
" Pilot season isn't perfect, and it certainly is a very difficult time. But pilot season does work for us. "
Nina Tassler
Perfect
Time
Work