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" Audiences like making discoveries. "
Nina Tassler
Audiences
Like
Making
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" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "
Nina Tassler
Choices
Perfect
Process
" My mother was not without her flaws. She did have a lot of flaws, but she revealed her strength and her flaws equally, and I think that's really important. I was very much influenced by that. "
Nina Tassler
Important
She
Think
" I've been blessed to be with my husband since I was 18. "
Nina Tassler
Since
Blessed
Been
" Through eight years, 'How I Met Your Mother' has mastered the art of leading-edge comedy, emotional water-cooler moments, and pop culture catch-phrases. "
Nina Tassler
Mother
Moments
Culture
" When I was in drama development, you hear anywhere between 500 to 600 pitches a season, and you do feel like you hit the wall. But I will never say, 'No, I won't hear that.' "
Nina Tassler
Drama
Development
Feel
" One of the things I learned in college is that if you're going to be late for an audition, don't go. "
Nina Tassler
You
Go
College
" Women drive network television. "
Nina Tassler
Television
Women
Drive
" The original 'CSI' grew stronger once the spinoffs became entrenched. Like any good franchise, when there's a great story to be told, viewers can't get enough. "
Nina Tassler
Story
Stronger
Enough
" 'Criminal Minds,' our original show, is a phenomenal show, and all elements of that show work so well. I think that 'Suspect Behavior' just didn't click. I don't think it has anything to do with spin-offs. I think a spin-off still has to be successful on its own. "
Nina Tassler
Work
Successful
Behavior
" Accepting fear head-on is freeing. "
Nina Tassler
Fear
Freeing
Head-On
" I think 'destined for greatness,' for me, is digging deep inside and knowing that I will always strive to be the best person I can possibly be and effect change in a positive way. "
Nina Tassler
Greatness
Positive
Best
" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience
" I come from a long line of Democrats. "
Nina Tassler
Line
Democrats
Long
" Rob Doherty has been a real superstar for us on 'The Mentalist' for years. "
Nina Tassler
Us
Been
Real
" Failure is a fundamental factor of success. "
Nina Tassler
Success
Factor
Failure
" Before I go to bed, sometimes I'll just sit outside and philosophically assess the day. "
Nina Tassler
Sit
Bed
Day
" You have to make your decision based on the content. "
Nina Tassler
Make
You
Your
" There's always a knee-jerk reaction in our business to analyze and determine why something didn't work. "
Nina Tassler
Work
Always
Business
" Creative drives our business; the business doesn't drive the creative. "
Nina Tassler
Drives
Drive
Creative
" It's important to me to reach deep into the community and promote Latino artists. "
Nina Tassler
Reach
Deep
Community
" I'm a feminist. "
Nina Tassler
Feminist
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" I'm a voracious reader. What that does is keep your mind fresh and active and hearing different voices and different styles. TV can be derivative, and if you just watch TV, you're not widening the circle. "
Nina Tassler
Mind
You
Watch
" Audiences need to engage with characters. "
Nina Tassler
Audiences
Need
Characters
" I'm part Latin, so everything in the Latin culture is - there's a lot of hyperbole, and there's a lot of melodrama. "
Nina Tassler
Culture
Lot
Hyperbole
" As long as we're monetizing our content... we still win at the end. "
Nina Tassler
Still
Content
End
" I'm on the board of trustees at Boston University. I'm on the board of trustees at Jewish Family Services. "
Nina Tassler
Jewish
University
Boston
" I have worked in the media/content business my entire life. "
Nina Tassler
Business
Worked
Life
" Tom Selleck is a big draw. "
Nina Tassler
Tom
Big
Draw
" The audience that watches on Sunday night is upscale, very female, and very engaged. "
Nina Tassler
Night
Audience
Sunday