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" I don't regret the decisions that I've made. I really truly understand why I made them. "

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" The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the page and not necessarily knowing what you're going to see. You're not looking for something. You're just experiencing something. "

" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "

" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "

" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "

" Do not be afraid to want a lot. "

" LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more. "

" Courage is the birthplace of confidence. "

" You shouldn't be learning how to code when you're middle-aged. You should be learning how to code when you're a kid. "

" I find working on brands some of the most interesting work you can do. "

" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "

" Our abilities are limited only by our perceptions. "

" We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world. "

" A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision. "

" Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique. "

" One bit of advice I can give people is to remember that anything worthwhile takes a long time. "

" Never give up if it is something that you really want. "

" Many brands have lost their way in the process of evolving from a small company to a much bigger corporation. "

" Ever since Marcel Duchamp appropriated mass market objects and pronounced them 'readymades' and Andy Warhol elevated the Campbell's soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. "

" Everything in our world is branded. "

" Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines. "

" I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it. "

" I found that the only thing I felt passionate about drawing were words. "

" Branding is deliberate differentiation. "

Differentiation

" Visual storytelling utilizes both language and art to pass on the essence of who we are. "

" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "

" If I'd had more courage, I would've pursued a less commercial path. Maybe I would've gone into musical theater. "

" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "

" I love my iPad Pro and my Apple pencil. They have changed the way I work in really cool ways. "

" People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read. "

" No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them. "