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" Do not be afraid to want a lot. "

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" I often say that 'Design Matters' began in February 2005 with an idea and a telephone line. "

" The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the page and not necessarily knowing what you're going to see. You're not looking for something. You're just experiencing something. "

" Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines. "

" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "

" Even though brands are created by people, they belong to the corporations. "

" One bit of advice I can give people is to remember that anything worthwhile takes a long time. "

" Never give up if it is something that you really want. "

" Many brands have lost their way in the process of evolving from a small company to a much bigger corporation. "

" Obama really changed the way in which design can be used effectively for a candidate. "

" Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit. "

" I found that the only thing I felt passionate about drawing were words. "

" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "

" Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content. "

" I don't regret the decisions that I've made. I really truly understand why I made them. "

" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "

" I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it. "

" Our abilities are limited only by our perceptions. "

" I find working on brands some of the most interesting work you can do. "

" No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them. "

" Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique. "

" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "

" Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity. "

" If I'd had more courage, I would've pursued a less commercial path. Maybe I would've gone into musical theater. "

" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "

" LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more. "

" Courage is the birthplace of confidence. "

" Branding is deliberate differentiation. "

Differentiation

" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "