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" Beautiful Evidence is about the theory and practice of analytical design. "

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" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "

" A designer is only as good as the star who wears her clothes. "

" If a course needs to be in great condition to be played effectively, then the design strategy is flawed. "

" Happiness is not something you postpone for the future; it is something you design for the present. "

" Building design isn't trendy. "

" I'm an artist, so I love the graphic design of Instagram. "

" Complexity is one of the great problems in environmental design. "

Christopher Alexander

" The artist in me cries out for design. "

" Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical. "

" A great dream of mine would be to run a design studio full of scientists who think about science as creatively as if they were doing art. "

" My name is on the door, and I care very much about the design that gets put out. I'm sorry, but it has to be my way. You learn that by working for people like I. M. Pei. You think he isn't a design tyrant? Is Calvin Klein a tyrant? When it came to his dresses, he had to be. "

" One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. "

" When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great. "

" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "

" The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design. "

" I'm a total control freak and love to participate in the design of every single aspect of life. "

" Ultimately we may still ask, why can't humans design a perfect society? "

" I am interested in all aspects of filmmaking, so I have an opinion on every aspect, so sound design, score, cinematography, editing - all that stuff I have experience doing myself, so I had a very strong idea of what I wanted, and I got, for the most part, people that were able to articulate that idea, which was nice. "

" I have no problem with the idea of comfort, but it is not an important thing aesthetically. If you look at a shoe and immediately say it looks very comfortable, in terms of design, it is not going to excite me. Of course, I am not putting nails in my shoes to ensure everybody is in pain, but a heel is not a pair of slippers and never will be. "

Christian Louboutin

" We spent a lot of time trend forecasting and collaborating on ways to design a fresh line of fashion-forward, affordable luxury. "

Kourtney Kardashian

" Recognizing the need is the primary condition for design. "

" The computer can't tell you the emotional story. It can give you the exact mathematical design, but what's missing is the eyebrows. "

" The exposure I have had to beautiful materials across the world, from Japan to Italy, enables me to pull design ideas together. This, combined with years of historical research, has created a great fountain of ideas for me. "

" I always wanted to be a filmmaker and became one through sheer single-mindedness. I came to filmmaking from a background in graphic design. I went to film school at Newcastle Polytechnic. "

" Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature. "

" Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly. "

" We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets. "

" I don't think I have a sense of fashion. But I do have an aesthetic, which I feel is an offshoot of me working in the design industry. For example, if I am mixing and matching prints on my sofas and cushion covers, I tend to do that with my wardrobe as well. "

" By appreciating the darkness when you design the light, you create much more interesting environments that truly enhance our lives. "

Rogier van der Heide

" A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous. "

Ludwig Mies van der Rohe