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" Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product. "
Ted Sarandos
Product
Past
Over
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" Networks can typically invest tens of millions of dollars in the development of a pilot. And if they put the show on the air and it fails, that's all lost money. There's no monetization of a broken series. "
Ted Sarandos
Broken
Pilot
Money
" Within the U.S., you could have argued that most people who watch 'Mad Men' would watch 'House of Cards.' But the viewing is much more on par with the large-scale mainstream things like 'The Walking Dead.' It was much younger than we thought. "
Ted Sarandos
Men
Cards
People
" What we are going to do is continue to grow our content spend on original programming, both in absolute numbers and as a percentage of our total spending, because it's been working. It's been helping grow the brand; and more importantly, it's been driving viewing hours relative to how else we would spend the money. "
Ted Sarandos
Money
Numbers
Brand
" The real great news is, in the piracy capitals of the world, Netflix is winning. We are pushing down piracy in those markets by getting the access. "
Ted Sarandos
Real
Winning
World
" Movies are becoming more global, which is making them less intimate. If you make a movie for the world, you don't make it for any country. "
Ted Sarandos
Movies
More
You
" David Fincher's work has all been incredibly well-received on Netflix, and Kevin Spacey's films have all worked on Netflix. "
Ted Sarandos
Incredibly
Been
Netflix
" We are anxious and open to all forms of doing business in China. "
Ted Sarandos
Open
Anxious
Doing
" If you want to go out and see a movie and sit in a dark room with strangers, it's not an experience you can replicate at home. "
Ted Sarandos
Experience
Dark
Home
" 'Walking Dead' has done great on Netflix, but to pay for the full output deal just to get 'Walking Dead' didn't make sense. "
Ted Sarandos
Walking
Dead
Done
" We try to guide with a light touch. Sometimes we can be helpful, and my goal with my team, both on the series side and on the film side, is that the collaboration should always be invited. In other words, we're not looking to impose our view on the filmmaker; we hire a storyteller because we love the story, and we love their ability to tell it. "
Ted Sarandos
Collaboration
Light
Love
" Typically on a TV series, the writers on a show are writing for their life almost every episode. When someone sits down to write a Netflix show, they know there's going to be a 13th hour. "
Ted Sarandos
Down
Know
Writing
" We're one of the largest employers in Canada for animation executives, and there is - I think something on the magnitude of $140 million a year be important to the Canadian economy producing animation for Netflix. "
Ted Sarandos
Important
Year
Think
" To me, cinema is not a movie or a TV screen, and it's not a seat in a building versus one in your living room. It's the art of motion pictures. "
Ted Sarandos
Building
Room
Cinema
" The television business is based on managed dissatisfaction. You're watching a great television show you're really wrapped up in? You might get 50 minutes of watching a week and then 18,000 minutes of waiting until the next episode comes along. "
Ted Sarandos
Business
Waiting
You
" I think that we've got a huge head start on things that are not easy to do: progressive streaming, to be able to stream in very high quality, even in an environment of highly variable bit rate, and to work on a big variety of devices seamlessly. "
Ted Sarandos
Work
Start
Think
" I don't want to kill windowing; I want to restore choice and options. "
Ted Sarandos
Choice
Options
Want
" Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode. "
Ted Sarandos
Business
Value
Season
" There's not a lot of really great, deep, serialized television, and we can see from the data that that's what people want. "
Ted Sarandos
Great
Data
Deep
" A lot of our animation projects are co-productions with French production companies. "
Ted Sarandos
Production
Projects
Our
" The typical output deal from a studio is 10 to 14 movies a year. "
Ted Sarandos
Movies
Studio
Deal
" 'Marco Polo' had some negative reactions in the press. Viewers have loved it, and the volume of viewing has been phenomenal. "
Ted Sarandos
Loved
Been
Some
" I don't know that on-demand sports is remarkably better than live sports. "
Ted Sarandos
Live
Know
Than
" I feel like if we can use the combination of basically data-driven hunches and bet on really first-class talent to deliver the shows, that I think we could do as well as the networks do, who basically have a 75 to 80 percent failure rate for new shows anyway - even after all that development and pilot work. "
Ted Sarandos
Talent
Work
Think
" I really loved the 'Sopranos' but didn't have HBO. So someone would send me tapes of the show with three or four episodes. I would watch one episode and go: 'Oh my God, I've got to watch one more.' I'd watch the whole tape and champ at the bit for the next one. "
Ted Sarandos
Loved
Someone
Three
" When we show you all these various pieces of content on the site, how frequently do you take the one that we present? And of the one you took, how frequently do you completely watch the whole series? And do you rate it, one to five stars? So if we presented it to you, and you watched it, and you rated it, that's a big win. "
Ted Sarandos
Present
You
Stars
" On Friday night, if you want to go out on a date with your wife or your girlfriend, nothing on Netflix competes with that, right? Because you're getting out; that's what you're doing. If you don't want to put your shoes on, nothing in the cinema competes with the worst thing on Netflix. "
Ted Sarandos
Night
Doing
Friday
" Netflix is distributed in 50 countries around the world. It's an incredibly affordable, well-distributed product that gives anyone with access to the Internet and a screen access to content in a very affordable way. "
Ted Sarandos
Netflix
World
Way
" Typically, if you buy a studio with a library, their library is pretty well licensed out many years in advance, so you are not really gaining access to the programming in that way. "
Ted Sarandos
Library
You
Way
" When we say a show is successful, it's because, relative to the investment, it's successful, relative to how else we would have spent that money on licensing something else, does this creation - did it attract the audience that it was built for. "
Ted Sarandos
Money
Investment
Successful
" More and more what we're licensing, we're licensing on a global basis - even though the studios aren't orchestrated to sell that way yet, my bet is that they will. "
Ted Sarandos
More
Sell
Will