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" I don't want to kill windowing; I want to restore choice and options. "
Ted Sarandos
Choice
Options
Want
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" Movies are becoming more global, which is making them less intimate. If you make a movie for the world, you don't make it for any country. "
Ted Sarandos
Movies
More
You
" I have a deep respect for the fundamentals of television, the traditions of it, even, but I don't have any reverence for it. "
Ted Sarandos
Deep
Respect
Television
" Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode. "
Ted Sarandos
Business
Value
Season
" I don't think, by the way, that any network would have given us their show to release all 13 episodes once ahead of them, and the same way, I don't think any studio will give us their movies to release the same day they are in the theaters - not yet, not yet. "
Ted Sarandos
Will
Ahead
Day
" I always love that phrase, 'Oh, this is a good idea, but it's execution dependent.' As if anything in life is not execution dependent. Breathing is execution-dependent. "
Ted Sarandos
Always
Love
Life
" The typical output deal from a studio is 10 to 14 movies a year. "
Ted Sarandos
Movies
Studio
Deal
" We are anxious and open to all forms of doing business in China. "
Ted Sarandos
Open
Anxious
Doing
" The U.K. has been very progressive about on-demand, and the iPlayer has been a great invention. It has trained a generation of viewers to expect on-demand - unfortunately, it trains them to expect free! "
Ted Sarandos
Free
Generation
Great
" I think that we've got a huge head start on things that are not easy to do: progressive streaming, to be able to stream in very high quality, even in an environment of highly variable bit rate, and to work on a big variety of devices seamlessly. "
Ted Sarandos
Work
Start
Think
" I think being a partner with the studios and networks and, more importantly, being a great source for consumers to watch that programming is always going to be a part of our programming mix. "
Ted Sarandos
Think
Great
Always
" To me, cinema is not a movie or a TV screen, and it's not a seat in a building versus one in your living room. It's the art of motion pictures. "
Ted Sarandos
Building
Room
Cinema
" 'Walking Dead' has done great on Netflix, but to pay for the full output deal just to get 'Walking Dead' didn't make sense. "
Ted Sarandos
Walking
Dead
Done
" It's a massive consumer frustration around the world about how long they have to wait after the U.S. to see television shows and movies. In the U.S., there's the frustration of having to wait a year to watch a movie in the format that you choose. "
Ted Sarandos
Long
Movies
You
" When we say a show is successful, it's because, relative to the investment, it's successful, relative to how else we would have spent that money on licensing something else, does this creation - did it attract the audience that it was built for. "
Ted Sarandos
Money
Investment
Successful
" What I didn't want to do is get into a ratings race with television because really, for them, it matters. For me, it doesn't. "
Ted Sarandos
Matters
Want
Me
" What we are going to do is continue to grow our content spend on original programming, both in absolute numbers and as a percentage of our total spending, because it's been working. It's been helping grow the brand; and more importantly, it's been driving viewing hours relative to how else we would spend the money. "
Ted Sarandos
Money
Numbers
Brand
" Within the U.S., you could have argued that most people who watch 'Mad Men' would watch 'House of Cards.' But the viewing is much more on par with the large-scale mainstream things like 'The Walking Dead.' It was much younger than we thought. "
Ted Sarandos
Men
Cards
People
" When we show you all these various pieces of content on the site, how frequently do you take the one that we present? And of the one you took, how frequently do you completely watch the whole series? And do you rate it, one to five stars? So if we presented it to you, and you watched it, and you rated it, that's a big win. "
Ted Sarandos
Present
You
Stars
" A lot of our animation projects are co-productions with French production companies. "
Ted Sarandos
Production
Projects
Our
" The longer people watch Netflix and the longer they stay members - they're the criteria of success for us. "
Ted Sarandos
People
Stay
Success
" There's not a lot of really great, deep, serialized television, and we can see from the data that that's what people want. "
Ted Sarandos
Great
Data
Deep
" I don't think on-demand brings anything extra to sports. "
Ted Sarandos
Think
Anything
Brings
" The two things that got everyone's attention about the 'House of Cards' deal was the two-season commitment and David Fincher. After David Fincher directs a series for Netflix, no one else can say, 'Well, I'm not going to direct a series for the Internet.' "
Ted Sarandos
Commitment
Cards
Attention
" Typically on a TV series, the writers on a show are writing for their life almost every episode. When someone sits down to write a Netflix show, they know there's going to be a 13th hour. "
Ted Sarandos
Down
Know
Writing
" I really loved the 'Sopranos' but didn't have HBO. So someone would send me tapes of the show with three or four episodes. I would watch one episode and go: 'Oh my God, I've got to watch one more.' I'd watch the whole tape and champ at the bit for the next one. "
Ted Sarandos
Loved
Someone
Three
" We expect 'Narcos' will be an enormous success throughout everywhere in the world and maybe out-index in Latin America, given the Brazilian star and Brazilian director and heavy Latin American cast and that we shot the show entirely on location in Colombia. "
Ted Sarandos
Star
World
Success
" The future of how the networks and studios deal with Netflix and Hulu and Amazon Prime Instant Video is certainly going to determine their future. "
Ted Sarandos
Netflix
Future
Going
" The best way to really make the VPN issue a completely nonissue is through global licensing that we are continuing to pursue with our partners. "
Ted Sarandos
Best Way
Way
Through
" Theater owners are exerting a lot of power over the studios to withhold access to content that people want to see. That's bad for consumers, that's bad for studios, and ultimately, I think it will be bad for theaters. "
Ted Sarandos
People
Want
Think
" Netflix is distributed in 50 countries around the world. It's an incredibly affordable, well-distributed product that gives anyone with access to the Internet and a screen access to content in a very affordable way. "
Ted Sarandos
Netflix
World
Way