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All Quotes by author - Henrik Fisker
" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "
Car
Dreams
Lying
" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
Looking
You
People
" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
Future
Sexy
Myself
" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "
Karma
Company
Car
" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
Beauty
Design
Beautiful
" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "
Daily
Sports
Car
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
Design
Build
Believe
" I come from Denmark; Fisker Automotive comes from California. "
Denmark
Come
California
" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Sailing
Out
Only
" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
Feel
Need
Someone
" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
Think
Remember
Car
" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
Nations
Enjoy
Trip
" I like doing business with people in India. "
India
Business
People
" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Car
Like
Thinking
" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
Body
Car
Look
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
Wait
Myself
Kind
" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
Company
Car
Done
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Time
Car
New Car
" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Sense
Industry
Believe
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
Car
Remember
Me
" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
People
Car
Phone
" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Opportunity
Timing
Career
" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
Manufacturing
Create
Want
" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
Most
Time
Single
" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
Relationship
Fall
Beautiful
" Once investors come in, it's hardly your company anymore! "
Your
Come
Anymore
" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "
Design
Knowledge
Decisions
" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Car
Bad
People
" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
Think
Nobody
Unique
" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
Time
Money
Challenge
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