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" Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design. "

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" A greater focus on design in all new homes would make the best use of land, create homes and public spaces, and reinforce the structures of urban life. "

Richard Rogers

Land

Best

Focus

" When I design buildings, I think of the overall composition, much as the parts of a body would fit together. On top of that, I think about how people will approach the building and experience that space. "

" One of my most memorable moments serving the community was after I built the Live Civil Playground in Haiti, and I visited an orphanage and gave away shoes to all the kids. I also sat with them and helped them design their shoes. The smiles on their faces were priceless. "

" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "

" Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm. "

" I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting - whatever it is. "

" Trying to design the perfect plan is the perfect recipe for disappointment. "

" God is His own Design and End, and that there is no other Worthy of Him. "

" One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. "

" Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling. "

" I have a notebook, and I know what decisions will be made in pre-production. Everything is pre-determined in the pre-production period. I visually design the whole thing, and I know when things will happen. "

Alejandro Gonzalez Inarritu

Design

Know

Everything

" We must look for ways to be an active force in our own lives. We must take charge of our own destinies, design a life of substance and truly begin to live our dreams. "

" I've always loved fashion design. I love drawing and creating looks and styling. "

" I would like to design what people generally call streetwear. I'd like to dress skateboarders, or whatever the older equivalent of skateboarders are. I pay more attention to that stuff than anyone would ever imagine because I'm watching what the designers do. "

" Design is the Zeppo Marx of management disciplines - the one that everyone seems to forget. "

" In contemplating what to do with my life, I felt like I had two possible paths: one was to move to New York and work in a design house; the other was to move to Africa and deliver food aid. That's when the idea of the FEED bag came to me. It's for those who want to put their consumer dollars to good use. "

Lauren Bush

Food

Good

" Decisions are the frequent fabric of our daily design. "

" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "

" Every other piece of industrial design is a pot or a dish or something insignificant. But when you have a chair, it's like a sculpture of a person: it's alive. It's big. You can't miss it. It's a 'look at me!' item. "

" But, alas! what poor Woman is ever taught that she should have a higher Design than to get her a Husband? "

" I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say. "

" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "

" In any case, his judgment and set of values, acting alone or through his assistants, determine not only what is gold and what is dross but the design of the history which he creates out of the metal. The historian decides what is significant, and what is not. "

" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "

" Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. "

" I went through the workroom at Central Saint Martins in London, which is the most competitive workroom of a design school in the world. Very high creativity, very conceptual, very international, age-diverse and cutthroat - people who have master degrees reapplying into a foundation there is just wild to me to launch their careers. "

Zac Posen

People

Creativity

" This is what I like about being a designer: You can't really get it until you see it. "

" I graduated from Academy of Fashion and Costume Design in Rome. At first, I thought I was going to be a costume designer for films, and then I ended up working in fashion - not as a designer, but mostly as a model. "

" I was really just a hard-core geek, if you will, in 1996, and was building websites as a hobby. I started doing a lot of web design and development and built my first website on the now-defunct GeoCities platform. "

" I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a new design. "