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" During the 1990s, luxury became something exclusive and elitist. I think fashion got lost. It forgot about craft and culture. "
Jonathan Anderson
Culture
Think
Luxury
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" I could binge-eat cheese - I love any blue cheese. Make it strong; make it deadly. "
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" Doing something with Uniqlo means you come up with a wardrobe which is universal and quirky. "
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" I always try to design fashion that is interesting and innovative, and I like to break traditions and challenge people's expectations. "
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" Work is an addiction. I've always done too much. It's in my nature. "
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" I am a huge obsessor with photography. "
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" My grandfather, who's still alive, has always been involved in art, antiques, and things like that. I think I learned so much from him. "
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" To restart a brand, you have to make people forget what it was. "
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" I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon. "
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" For me, menswear is an experimental ground to play with something. There is scope to be gained there - you can create a new normality. "
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" The minute you can be predicted, as a brand, you've got a problem. "
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" Everywhere I go, I buy something. I probably have an issue with shopping. "
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Everywhere
" In London, what I do on the weekend is be a person and have my own life. In Paris, it is going from this hotel to the office and back again. But I love it. "
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" I feel like if you have balance in life, you have to be consumed by your job because, ultimately, it will never be a job; it will never be something that you feel you're working on. "
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" I love the immediacy of Instagram. My feed really is my train of thought. If I'm really excited about something, I'll just put it up. "
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" Everyone has something to learn from one another. When different disciplines meet, it creates this amazing unpredictability. "
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" For me, fashion is exciting, and it should be exciting whether you get it wrong or right. "
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" The team I have to work with at Loewe is incredible, from the architect to the archivist. "
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Team
Work
" We put something on Instagram, and it gets reposted, and it's everywhere, and a minute later it's gone, over. I don't see that as a negative thing; it's the way my mind works, too. "
Jonathan Anderson
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Way
" For me, doing an interview with someone is like having therapy. "
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" I think I've always had an obsession with collecting, as most people do. "
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" When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer. "
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Stone
Choice
Year
" Working with Uniqlo is probably the most incredible template of democracy in fashion, and it's nice that my design can be accessible to anyone, on all different levels. "
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" Acting is about portraying something... that dedication or learning the script of it is really important in really getting to know a topic. "
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" Wood carving is such an amazing skill and very underrated; once you cut it, it's hard to go back. "
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Wood
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" I grew up during one of Northern Ireland's most complex periods. "
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" I never set out to work on the concept of androgyny. For me, it was more about trying to find a wardrobe that would fundamentally appeal to both men and women: Trying to find the right shirt, the right jeans, the right trouser - but on different landscapes. "
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" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "
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" Collaborations are incredibly important in design. "
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" I'm really into very 'naive craft,' like Second World War playing cards. "
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