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" The minute you can be predicted, as a brand, you've got a problem. "

Jonathan Anderson

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" I find it very difficult to see the boundary between womenswear and menswear. It's bizarre the ways in which society reacts; they find it difficult to comprehend seeing parts of the body on a man. I think it's fascinating. "

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" I think fashion shows are a full stop. You need a point where there's no return, and fashion shows create a 'That's it; that's the finishing line.' "

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" I've realised that when fashion is really good and really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream. "

Jonathan Anderson

" For me, the creative process is this giant patchwork of information. "

Jonathan Anderson

" Real life is difficult - some people find that hard to process. "

Jonathan Anderson

" As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier. "

Jonathan Anderson

" You have to be slightly uncomfortable with what you're doing, and you have to be able to try to find moments of newness. "

Jonathan Anderson

" I'm Irish, working for a Spanish brand, owned by a French company. "

Jonathan Anderson

" What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion. "

Jonathan Anderson

" Work is an addiction. I've always done too much. It's in my nature. "

Jonathan Anderson

" I read up a lot about ceramics and collect them, but when you make something, it's very difficult to like it. I quite like appreciating and supporting what someone else does. "

Jonathan Anderson

" I always try to design fashion that is interesting and innovative, and I like to break traditions and challenge people's expectations. "

Jonathan Anderson

" Britain and America are two examples where social media will only show you what you like. "

Jonathan Anderson

" I didn't reinvent clothing; I reinvented the edit. "

Jonathan Anderson

" I think I've always had an obsession with collecting, as most people do. "

Jonathan Anderson

" When I was a kid, I remember the fear of going into big brand stores. You didn't want to go in because you felt like you couldn't afford anything. "

Jonathan Anderson

" Trend-wise, I hope to keep bringing completely new collections to the industry that will make people think and defy the norm. "

Jonathan Anderson

" I love the immediacy of Instagram. My feed really is my train of thought. If I'm really excited about something, I'll just put it up. "

Jonathan Anderson

" I'm really into very 'naive craft,' like Second World War playing cards. "

Jonathan Anderson

" We have this perceived illusion of what the fashion designer does. As an industry, we make it out that this one individual changes the entire face of the earth. I have never said 'me'; it's always 'we.' I am just the big salesman. "

Jonathan Anderson

" I think ceramics are so amazing because they're incredibly educational - you can buy something made in the 14th century, and it looks like it was made yesterday. There's something to be learned there, and ceramics can tell you the history of the time because they're functional vessels, ultimately. "

Jonathan Anderson

" I try to live my life free of regrets, but I do have one style regret that makes me laugh and cringe at the same time. Mum used to dress my brother and me in bright neon bike pants and big baggy t-shirts that were so long you could barely see our bike pants. "

Jonathan Anderson

" I've always loved collecting arts and crafts - I have pieces by Charles Rennie Mackintosh and William Morris at home in east London. "

Jonathan Anderson

" Sunspel is about British craft and community - both of which are very important to me. "

Jonathan Anderson

" I always think the great thing about shirting is that it goes with jeans, and jeans are probably the most modern, functional garment that ever existed. That is what is so great about shirting - it is an up-play-down-play. "

Jonathan Anderson

" I love jeans, T-shirts, and things you can jazz up and down, a bit of a mish-mash. "

Jonathan Anderson

" Collaborations are incredibly important in design. "

Jonathan Anderson

" I am a huge obsessor with photography. "

Jonathan Anderson

" I have a huge amount of respect for all Japanese designers because I think there is consistency and respect to craft. "

Jonathan Anderson

" Acting is about portraying something... that dedication or learning the script of it is really important in really getting to know a topic. "

Jonathan Anderson