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" I'm really into very 'naive craft,' like Second World War playing cards. "

Jonathan Anderson

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" My parents are huge influences on me. My mother was an English teacher. My father played professional rugby and coached rugby for the Irish rugby team. "

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" For me, fashion is exciting, and it should be exciting whether you get it wrong or right. "

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" I've been a fan and collector of Lucie Rie for years. "

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" Buttons, for me, are very sculptural things, and they are so fascinating. "

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" When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. "

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" If designers are willing to take risks, I think buyers should take risks, as well with press taking risks. "

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" One thing I think is great is that if you use social media really well - in a natural, personal way - you can kind of see what's missing. You can see when you're bored of something or of someone. "

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" Sunspel is about British craft and community - both of which are very important to me. "

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" I am a huge obsessor with photography. "

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" When I was younger, we went to Ibiza a lot because my parents bought an apartment there. I feel like that has always stuck with me. "

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" The minute you can be predicted, as a brand, you've got a problem. "

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" Wood carving is such an amazing skill and very underrated; once you cut it, it's hard to go back. "

Jonathan Anderson

" We have this perceived illusion of what the fashion designer does. As an industry, we make it out that this one individual changes the entire face of the earth. I have never said 'me'; it's always 'we.' I am just the big salesman. "

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" When I was a kid, I remember the fear of going into big brand stores. You didn't want to go in because you felt like you couldn't afford anything. "

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" To restart a brand, you have to make people forget what it was. "

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" I read up a lot about ceramics and collect them, but when you make something, it's very difficult to like it. I quite like appreciating and supporting what someone else does. "

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" I try to live my life free of regrets, but I do have one style regret that makes me laugh and cringe at the same time. Mum used to dress my brother and me in bright neon bike pants and big baggy t-shirts that were so long you could barely see our bike pants. "

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" I'm Irish, working for a Spanish brand, owned by a French company. "

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" I've realised that when fashion is really good and really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream. "

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" We put something on Instagram, and it gets reposted, and it's everywhere, and a minute later it's gone, over. I don't see that as a negative thing; it's the way my mind works, too. "

Jonathan Anderson

" We need to articulate luxury differently. We live in the world of the 'like' culture. As a society, we're consuming so much imagery, it's like gorging on sugar, and the only way to find depth in a 'like' culture is by presenting the unknown. "

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" I always think the great thing about shirting is that it goes with jeans, and jeans are probably the most modern, functional garment that ever existed. That is what is so great about shirting - it is an up-play-down-play. "

Jonathan Anderson

" I love the immediacy of Instagram. My feed really is my train of thought. If I'm really excited about something, I'll just put it up. "

Jonathan Anderson

" I collect craft. It inspires me. "

Jonathan Anderson

" When I visit any cathedral, it reminds me of being with my grandparents. They weren't particularly religious, but my grandfather was obsessed with architecture. "

Jonathan Anderson

" When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer. "

Jonathan Anderson

" Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store. "

Jonathan Anderson

" I love collecting things from auction - we Brits really are hoarders and collectors. "

Jonathan Anderson

" When I became a teenager, I got very into clothing. I remember cutting Gucci advertisements and sticking them on my wall. "

Jonathan Anderson

" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "

Jonathan Anderson