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" Every time a new CEO came, I got a promotion till I was made CEO myself. "
Jochen Zeitz
Myself
Made
Got
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" When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. "
Jochen Zeitz
Kind
You
Experience
" I always wanted to be a medical doctor, and I never thought of business. "
Jochen Zeitz
Thought
Doctor
Business
" The B Team can catalyse initiatives. "
Jochen Zeitz
Team
Initiatives
" When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future. "
Jochen Zeitz
Said
Future
Discussion
" I haven't been hunting for years. It is just a tradition I grew up with. "
Jochen Zeitz
Just
Hunting
Tradition
" Business needs to push the agenda rather than waiting for it to happen. "
Jochen Zeitz
Waiting
Agenda
Business
" The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. "
Jochen Zeitz
Brand
Doors
Financial
" If we bring together the right people, communities can flourish and wildlife can survive alongside them. "
Jochen Zeitz
People
Survive
Wildlife
" I'm a virtual worker. I'm not tied to an office. "
Jochen Zeitz
Office
Worker
Virtual
" We all know that cattle and beef are among the biggest contributors to carbon emissions. "
Jochen Zeitz
Among
Carbon
Know
" Sustainability is no longer about doing less harm. It's about doing more good. "
Jochen Zeitz
More
Sustainability
Doing
" The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?' "
Jochen Zeitz
Shoes
You
Say
" Unless the local community signs up, wildlife won't survive. And without wildlife, no one will visit. "
Jochen Zeitz
Wildlife
Will
Up
" We should eat less meat - all of us - and we should use less leather. I mean, that's reality. "
Jochen Zeitz
Eat
Reality
Mean
" If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick. "
Jochen Zeitz
Sustainability
Planet
Look
" When you are small, and you have to try and prove yourself, it is tough. When others are catching up and copy you, that's tough. We constantly need to change ourselves to stay ahead of the game. "
Jochen Zeitz
Tough
Yourself
Small
" It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory. "
Jochen Zeitz
Product
Way
Sound
" Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. "
Jochen Zeitz
You
Late
Insurance
" Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way. "
Jochen Zeitz
Moment
Religion
Business
" Some of the greatest stars in the history of football have been under contract with Puma. "
Jochen Zeitz
Stars
History
Football
" We're trying to find a tourism model that allows communities to thrive while business prospers. "
Jochen Zeitz
Trying
Business
Tourism
" I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. "
Jochen Zeitz
Universe
God
Believe
" We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. "
Jochen Zeitz
Attitude
Think
Environmental
" Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time. "
Jochen Zeitz
Yourself
World
Time