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" It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory. "

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" Some of the greatest stars in the history of football have been under contract with Puma. "

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" Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way. "

" Every time a new CEO came, I got a promotion till I was made CEO myself. "

" The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?' "

" When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. "

" The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. "

" When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future. "

" I always wanted to be a medical doctor, and I never thought of business. "

" The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. "

" When you are small, and you have to try and prove yourself, it is tough. When others are catching up and copy you, that's tough. We constantly need to change ourselves to stay ahead of the game. "

" We're trying to find a tourism model that allows communities to thrive while business prospers. "

" I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. "

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" We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. "

" The B Team can catalyse initiatives. "