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" Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way. "

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" The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. "

Jochen Zeitz

Doing

Future

Good

" Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. "

" It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory. "

" I'm a virtual worker. I'm not tied to an office. "

" The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?' "

" The B Team can catalyse initiatives. "

Jochen Zeitz

Team

Initiatives

" I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. "

" We all know that cattle and beef are among the biggest contributors to carbon emissions. "

" Every time a new CEO came, I got a promotion till I was made CEO myself. "

" I always wanted to be a medical doctor, and I never thought of business. "

" If we bring together the right people, communities can flourish and wildlife can survive alongside them. "

" I haven't been hunting for years. It is just a tradition I grew up with. "

" If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick. "

" When you are small, and you have to try and prove yourself, it is tough. When others are catching up and copy you, that's tough. We constantly need to change ourselves to stay ahead of the game. "

" The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. "

" We should eat less meat - all of us - and we should use less leather. I mean, that's reality. "

" Some of the greatest stars in the history of football have been under contract with Puma. "

" We're trying to find a tourism model that allows communities to thrive while business prospers. "

" When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. "

" Unless the local community signs up, wildlife won't survive. And without wildlife, no one will visit. "

Jochen Zeitz

Wildlife

Will

" When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future. "

" Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time. "

" Business needs to push the agenda rather than waiting for it to happen. "

" We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. "