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" When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. "

Jochen Zeitz

Kind

You

Experience

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Jochen Zeitz

Team

Initiatives

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" If we bring together the right people, communities can flourish and wildlife can survive alongside them. "

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Jochen Zeitz

Wildlife

Will

" I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. "

" I haven't been hunting for years. It is just a tradition I grew up with. "

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" The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?' "

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" Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way. "

" I always wanted to be a medical doctor, and I never thought of business. "

" We all know that cattle and beef are among the biggest contributors to carbon emissions. "

" Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. "

" The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. "

" Sustainability is no longer about doing less harm. It's about doing more good. "

Jochen Zeitz

Sustainability

Doing

" Some of the greatest stars in the history of football have been under contract with Puma. "