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" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
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" I don't think you should ever start a business and move in a direction where you can't see it becoming a business. "
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" I believe photos is one of the underlying things in every social network that becomes successful. "
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" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
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" If you focus on producing a great experience for anyone, that's how you get big. "
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" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
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" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "
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" People are hungry for what's happening right now in the world. "
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" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "
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" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "
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" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
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" There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you. "
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" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "
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" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "
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Ideas
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" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "
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" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "
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" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
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" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "
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See
" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "
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" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
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" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "
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" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "
Kevin Systrom
Seeing
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Need
" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
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" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "
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" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "
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Like
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" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
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" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "
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" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "
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" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "
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Work
Build
Differences
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
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Last
" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "
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