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" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

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" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "

" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "

" I care deeply about craft: the quality of how something is made and the experience it enables. "

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "

" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "

" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "

" It's funny: I was a photographer before I was a programmer. "

" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "

" I don't think you should ever start a business and move in a direction where you can't see it becoming a business. "

" Instagram is a media company. I think we're about visual media. "

" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "

" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "

" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "

" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do. "

" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "

" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "

" I believe photos is one of the underlying things in every social network that becomes successful. "

" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "