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" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
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" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "
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" Someone once described entrepreneurship to me as a series of happy accidents. "
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Happy
Accidents
Once
" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "
Kevin Systrom
People
Instagram
Them
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
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" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
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Learn
Start
You
" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "
Kevin Systrom
Camera
Teacher
Photography
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "
Kevin Systrom
Day
Today
Time
" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "
Kevin Systrom
Seeing
Know
Need
" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "
Kevin Systrom
World
Need
Easy
" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "
Kevin Systrom
More
Mature
Hard
" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "
Kevin Systrom
Time
People
College
" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
Kevin Systrom
World
Chef
Cool
" I don't think you should ever start a business and move in a direction where you can't see it becoming a business. "
Kevin Systrom
Direction
Think
You
" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "
Kevin Systrom
Live
Location
Page
" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "
Kevin Systrom
Look
Doing
Say
" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "
Kevin Systrom
Big
Company
Community
" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
Kevin Systrom
Musicians
Great
Friends
" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "
Kevin Systrom
Many
You
Get
" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "
Kevin Systrom
Like
Tried
Succeed
" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
Kevin Systrom
You
Follow
Out
" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "
Kevin Systrom
Money
Finish
Important
" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "
Kevin Systrom
Doing
Fan
Huge
" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "
Kevin Systrom
Reality
Ideas
World
" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "
Kevin Systrom
Push
Better
Forward
" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "
Kevin Systrom
Goal
Instagram
People
" People are hungry for what's happening right now in the world. "
Kevin Systrom
People
World
Hungry
" If you focus on producing a great experience for anyone, that's how you get big. "
Kevin Systrom
You
Big
Great
" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "
Kevin Systrom
Moment
Doing
Time