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" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
Knowing
You
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" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "
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Moment
Doing
Time
" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
" Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. "
Kevin Systrom
Reach
Embrace
Been
" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
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Long
Run
Think
" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
Kevin Systrom
Said
Care
Sauce
" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "
Kevin Systrom
Reality
Ideas
World
" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "
Kevin Systrom
Work
Build
Differences
" I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it. "
Kevin Systrom
People
World
Best
" I like to compare 'Instagram' to the Library of Congress. "
Kevin Systrom
Instagram
Library
Like
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content
" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
Kevin Systrom
Musicians
Great
Friends
" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
Kevin Systrom
People
You
Good
" Great products sell themselves. "
Kevin Systrom
Sell
Great
Products
" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "
Kevin Systrom
Doing
Fan
Huge
" It's funny: I was a photographer before I was a programmer. "
Kevin Systrom
Photographer
Funny
Before
" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "
Kevin Systrom
Thinking
People
Talk
" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "
Kevin Systrom
Fans
Sense
Why
" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
Kevin Systrom
Power
Beauty
Creative
" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "
Kevin Systrom
Life
Christmas
Camera
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
Kevin Systrom
You
Follow
Out
" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "
Kevin Systrom
Ask
Pictures
Friend
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
Own
Last
" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
Kevin Systrom
Phone
Media
Power
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" The printing press did something really big for the world when everyone could get books in their hands and read. "
Kevin Systrom
Everyone
Books
World
" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "
Kevin Systrom
People
True
Like
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "
Kevin Systrom
Together
Passion
People