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" If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process... every single area. The issues that can arise run the full spectrum, from 'finding good help' to that ubiquitous catch-all 'training' and everything in between. "

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" If you are with five successful people, then you are the sixth successful person. The reverse of this is true as well, so who are you hanging out with? "

Michael E. Gerber

Person

People

You

" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "

" We all know that Ray Kroc founded the McDonald's franchise back in the 1950s, and it then became the most successful business enterprise in history. "

" Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market. "

" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "

" Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale. "

" It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take? "

" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "

" Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and successfully building your team is a feeling that can't be matched. "

" Opening a business is going to be hard work, no matter what choices you make. If you decide to fall on your sword and just slog through all the work as an operator instead of an owner, then you take responsibility for the entire operation and the actions of the business. "

" Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best. "

" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "

" Don't look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it. "

" Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work. "

" When you consider how many people are really not good at communication in general and interviewing in specific, it's no wonder that many companies struggle to build high-quality partnerships - or even staffs. "

" The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. "

" Ray Kroc called his first McDonald's restaurant, which he opened in Illinois, 'a little money machine.' That's why thousands of franchisees bought it. "

" I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. "

Michael E. Gerber

Life

Business

" The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can. "

" Remember, if your business isn't making money, then you and your employees aren't, either. "

" Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. "

" You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible. "

" Your own business growth and success depends on many things, and along that growing path, you are going to have to concede certain responsibilities and activities - whether for your accounting, your production, or day-to-day management. "

" If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left. "

" At some point, you have to declare an idea dead and, if not a failure, then at least not a success. "

" The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you'll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. "

" Remember: you cannot build a better mouse trap by fixing the old one - NewCo demands active ownership, and that activity is not the sum of doing multiple jobs but, instead, the sum of implementing paradigm-shifting changes that create new industries and solutions. "

" Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure. "

" A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer. "

" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "