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" I fell in love with this idea of an old school game character, like Donkey Kong, who looks like a very simple guy but is really wrestling with this very profound struggle: 'What's the meaning of life? What if I don't like this job I've been programmed to do?' "

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" It feels like there's something for everyone in video games. It's not just a toy for a certain age group. It's steeped in the culture now. "

Rich Moore

Video Games

Now

Culture

" Judy Hopps truly believes in something. We're not just giving her the run of the story, where we give her everything. Through her actions, she has to prove what she believes in. Personally speaking, I think that's cool. "

" To me, I love being able to see some of John C. Reilly's face in Ralph, and some of Sarah Silverman in Vanellope. That there are hints of them there. In the broad strokes, they are there. "

Rich Moore

Being

Love

" As an artist, it feels good that we've created something that is connecting with the audience, which is what we always strive to do. "

" I like giving the audience a lot of stuff to look at, and rewards for repeated viewings and paying attention. "

" I like when entertainment not only makes me laugh or cry or thrills me, but makes the world a little clearer - and makes myself a little clearer. "

" For artists, we're always looking for approval. We're putting our artwork out there and saying, 'What do you think?' "

" Rather than just making a movie about video games, I wanted to start with the character and what the character was going through. "

" I went to Cal Arts. I went to art school. "

" If people want to watch a movie about a fox and rabbit becoming friends and turn that into an evil, agenda-pushing practice, then what can you say? "

" You know how they say that old people with Alzheimer's, they kind of go back, and they revert to the most emotional part of their life, what they did when they were younger... I think I am going to be cursed with reliving 'Star Wars: Episode IV - A New Hope' in my mind. And playing 'Dragon's Layer' when I enter Alzheimer's. "

" The hallmark of a good comedy is that it can make you laugh, but it can also take you to the point where you're in love with these characters, and you want to see them be happy, and you want to feel that emotion for them. "

" From the moment we started working on the first 'Wreck-It Ralph,' we knew there were so many possibilities with these characters. "

" Good comedy films, if you listen to the score, the music is not trying to be funny. It's always, in a way, underscoring the tragedy and struggle of the main character. "

" Being able to make a comedy at Disney was really appealing. "

" I would say that what we called the Pixar sensibility goes back even further. It is kind of a CalArts sensibility because so many of the people who are creative instrumental people at Pixar came from that school. "

" I love living in Burbank. It has major movie studios, huge media empires, but the city still feels like a mom-and-pop town. It's not pretentious at all. It doesn't feel like a big Hollywood town, and it has every right to be, but it's very friendly and easygoing. "

" It wasn't until I was in that world, directing shows and movies, that I realized basically my job is to give back to another generation what the generation before me gave to me. "

" Disney is a place that I've always rooted for, and I think the audience does also because we have a deep, deep love for what that means. "

" So much of the time spent on 'Zootopia' was inventing it. What does it look like? How does it work? "

Rich Moore

Much

Look

" What we've done now sits with those films that inspired me as a kid, and I hope there is a kid like myself today who is watching 'Wreck-It Ralph,' and he or she is inspired the way I was inspired when I was 5 years old, and now they'll pursue this crazy dream. "

" We can't put up a movie that looks beautiful but doesn't have substance. "

Rich Moore

Substance

Beautiful

" I don't like movies, TV shows, or books or anything that's preaching to the audience or speaking down to us. "

Rich Moore

Audience

Movies

" I remember as a kid seeing Pong in a pizza place where I grew up in Oxnard, California, and having my mind blown by it. I thought it was a TV. I thought it was just something playing on a television. But then to be able to manipulate the paddle, and the ball with the knob was, in those days, pretty huge to a little kid! It was a simpler time. "

" It was never someplace that I said, 'In my career, I must work at Disney.' "

" Arcade-game characters have no free will. They're programmed to do one thing day in and day out - they don't have a choice in the matter. "

" I remember the N64 coming out. That was a beautiful day. "

" People will sometimes put each other in boxes and have biases toward one another because of what they look like or where they come from or who they are. But ultimately, it's up to us to decide who we are. "

Rich Moore

Sometimes

" There was a moment with 'Zootopia' where we said, 'This is the experiment: let's try Judy in the role of the protagonist. Let her character introduce us to the city and this world.' And suddenly, all that struggling and trying to make traction into this story was done. "

" You put as much effort as you can when they're young into trying to teach them to be good people or make them the best they can be, and they're older now, my kids. I'm at that stage where I let them go, and you just hope that all that nurturing you did earlier on sticks, and you launched good people out there. "