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" I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk. "
Imran Amed
Risk
Creative
Young
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" Fashion for a long time was very elitist and difficult to get access to. The access I can now provide to my readers live from fashion shows with my iPhone was never, ever possible before. "
Imran Amed
Long
Live
Fashion
" For someone who comes from my business background, getting fashion people aligned around certain things can be a challenge. In a way, the industry is so forward-looking. And yet, sometimes people in fashion are not open to change. "
Imran Amed
Challenge
Business
Way
" Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment. "
Imran Amed
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Fashion
Opportunity
" There's a side of fashion that's very analytical and data-oriented and methodical, but there's also a side of it that's just like magic. You can't quite put your finger on it, and you can't quite describe or prescribe a formula for how to get that magic exactly, but when you feel it and when you see it,you know that's what it is. It's magic. "
Imran Amed
You
Magic
Feel
" I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. "
Imran Amed
Head
Voice
Me
" Frankly, I don't understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites. "
Imran Amed
Own
News
Understand
" Digital has really made the fashion industry a lot more transparent. So people can see and understand how the industry really works, and participate in an industry that was very inaccessible to people. The only thing that people used to see before was the end product. Anyone can participate in it now. "
Imran Amed
End
See
Understand
" The power structures in fashion used to be limited to western Europe and the States. That's changing. "
Imran Amed
Changing
Used
Europe
" You might call me an accidental entrepreneur. "
Imran Amed
Entrepreneur
Accidental
You
" I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle. "
Imran Amed
Work
Focus
I Am
" When you come through a business education, a lot of what they teach you is to make decisions through analysis, and logic and rationale, and I'm a big believer in that. But I also believe in the power of instinct. The truth is you're never going to have a perfect answer or view of how it is going to work. "
Imran Amed
Business
Education
Work
" Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best. "
Imran Amed
Done
Best
Day
" As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered. "
Imran Amed
Fashion
Job
Opportunity
" Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it. "
Imran Amed
Mistake
Brand
Without
" One cabbie chastened me by saying that the fashion industry was doing harm to young people, who are trying to live up to an unrealistic ideal. It prompted me to make body image and diversity key issues on 'The Business of Fashion.' "
Imran Amed
People
Me
Diversity
" The most fascinating part is how fashion just attracts all these social rejects, if you will, from around the world, encourages individuality. They're the people who make the industry tick. "
Imran Amed
You
Will
World
" Even back in elementary school, I was a leader, but a leader who didn't know how to channel my leadership skills in a constructive way. When I was younger, it probably came out as being more of a bossy little kid. "
Imran Amed
Know
Leadership
Leader
" The most amazing thing about Karl Lagerfeld is that no matter what you ask him, you will always get an interesting answer. We even exchanged notes about ponytails. "
Imran Amed
Him
Always
You
" It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened. "
Imran Amed
Start
Said
Media
" Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find the balance between right brain/left-brain thinking that is crucial to building a creative technology business. "
Imran Amed
Business
Me
Technology
" I have always been drawn to fashion from an aesthetic and consumer standpoint. I honestly never thought that I could take my business training and apply it here. I worked in retail and was into fashion. It was something I liked, and people trusted my opinion. "
Imran Amed
Training
Thought
Business
" A whole series of events pushed me towards meditation, and now it's become such an integral part of the way I manage myself. It's a tool for me; when you're an entrepreneur, and you're pulled in every direction, it is wonderful to have this discipline. "
Imran Amed
Myself
Direction
Discipline
" Fashion is not art. Fashion is a business that requires discipline and attention to detail and very organized systems of logistics and operations and processes. But even with the most smoothly oiled machine to manage the business, without creativity, fashion could not exist. "
Imran Amed
Business
Creativity
Art
" One person I find fascinating is J.Crew's Mickey Drexler. I would love to get into that brain and see how it works. "
Imran Amed
Brain
Find
See
" As much as technology has made me so much more efficient, enabling me to run a small but global company from where I happen to be, at times it feels like the technology is running me, as opposed to the other way round. "
Imran Amed
Company
Run
Way
" My parents landed in Calgary in December 1974, straight from Nairobi. They were immigrants, like many people coming to build a better life. My mom was five months pregnant with me when they landed. "
Imran Amed
Better
Me
Life
" Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog. "
Imran Amed
Looking
Mind
Fashion
" I usually have eight to 10 meetings a day and travel 150 days a year..._It sounds crazy, but I wouldn't have it any other way. "
Imran Amed
Crazy
Day
Days
" In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid. "
Imran Amed
Kid
School
Theatre
" Look at the way sports, music and film have become driving forces of popular culture. Fashion is the fourth pillar. "
Imran Amed
Music
Culture
Driving