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" I love the idea of a very simple 8-bit video game character struggling with the complex question: 'isn't there more to life than the role I've been assigned?' "

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" What we've done now sits with those films that inspired me as a kid, and I hope there is a kid like myself today who is watching 'Wreck-It Ralph,' and he or she is inspired the way I was inspired when I was 5 years old, and now they'll pursue this crazy dream. "

Rich Moore

Hope

Dream

Crazy

" There was a moment with 'Zootopia' where we said, 'This is the experiment: let's try Judy in the role of the protagonist. Let her character introduce us to the city and this world.' And suddenly, all that struggling and trying to make traction into this story was done. "

" I spent a lot of money and time at pizza places. Golf and Stuff in Ventura, right off the 101, was my hangout. Skating Plus, right behind it, always had a good selection of games. That was the place to be when you were from Oxnard back in the '80s. "

" I remember the N64 coming out. That was a beautiful day. "

" I don't like movies, TV shows, or books or anything that's preaching to the audience or speaking down to us. "

Rich Moore

Audience

Movies

" We try lots of stuff. We throw it against the wall, and the stuff that sticks stays in the movie. "

" I think 'Wreck-It Ralph' can stand proudly in the pantheon of the great Disney animated films. It's a fairy tale disguised as something more contemporary. With its balance of heart and comedy, it is still very much rooted in the Disney legacy. "

" I think when, like, things like 'The Wizard' and even like 'Tron,' when it first came out, I was a teenager, and, man, I really wanted to kind of just kind of disappear into it. "

Rich Moore

Kind

First

" So much of the time spent on 'Zootopia' was inventing it. What does it look like? How does it work? "

Rich Moore

Much

Look

" Arcade-game characters have no free will. They're programmed to do one thing day in and day out - they don't have a choice in the matter. "

" I loved 'The Secret of NIMH.' When that came out, it felt like, 'Wow, this is something really, really new.' It looked like a Disney film, but it felt very cutting edge to me. To a twelve-year-old kid, it seemed very inspiring. "

" I think it would be impossible to make a movie about video games if there wasn't some violence that we know from video games. "

" We can't put up a movie that looks beautiful but doesn't have substance. "

Rich Moore

Substance

Beautiful

" I like when entertainment not only makes me laugh or cry or thrills me, but makes the world a little clearer - and makes myself a little clearer. "

" To me, I love being able to see some of John C. Reilly's face in Ralph, and some of Sarah Silverman in Vanellope. That there are hints of them there. In the broad strokes, they are there. "

Rich Moore

Being

Love

" I like giving the audience a lot of stuff to look at, and rewards for repeated viewings and paying attention. "

" Between 'Futurama' and 'Simpsons,' I'm able to work with the voices of Michael Jackson, Dustin Hoffman, and the cast of 'Star Trek.' It's great, you know; it's great to work with such talented people. "

" 'The Critic' was so absurd, and I loved that. I loved working with Jon Lovitz, I think he's got a great, great voice for animation. "

" It feels like there's something for everyone in video games. It's not just a toy for a certain age group. It's steeped in the culture now. "

" People will sometimes put each other in boxes and have biases toward one another because of what they look like or where they come from or who they are. But ultimately, it's up to us to decide who we are. "

Rich Moore

Sometimes

" Good comedy films, if you listen to the score, the music is not trying to be funny. It's always, in a way, underscoring the tragedy and struggle of the main character. "

" I loved the Scarecrow and the Tin Man and the Lion and you could kind of see the actors' faces in them. It wasn't an entirely new face sculpted around them. What made those characters so human and appealing to me was seeing those great actors underneath there. They weren't lost behind a bunch of appliances. "

" A good movie makes the audience feel like they've journeyed with the characters. "

Rich Moore

Good Movie

Good

" You put as much effort as you can when they're young into trying to teach them to be good people or make them the best they can be, and they're older now, my kids. I'm at that stage where I let them go, and you just hope that all that nurturing you did earlier on sticks, and you launched good people out there. "

" The hallmark of a good comedy is that it can make you laugh, but it can also take you to the point where you're in love with these characters, and you want to see them be happy, and you want to feel that emotion for them. "

" It seemed like, when I was a teenager, there was a video game everywhere: they were in 7-Elevens, movie theatres, pizza shops; they were everywhere. "

" Rather than just making a movie about video games, I wanted to start with the character and what the character was going through. "

" I love living in Burbank. It has major movie studios, huge media empires, but the city still feels like a mom-and-pop town. It's not pretentious at all. It doesn't feel like a big Hollywood town, and it has every right to be, but it's very friendly and easygoing. "

" For artists, we're always looking for approval. We're putting our artwork out there and saying, 'What do you think?' "

" It wasn't until I was in that world, directing shows and movies, that I realized basically my job is to give back to another generation what the generation before me gave to me. "