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" I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched. "

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" As a make-up artist, you always want to be in a good light, whether you're walking down the street or in a restaurant. It is a very key element to me; you can't apply good make-up in a bad light. "

Francois Nars

Walking

Light

Good

" My goal was always to make the girl look real and look beautiful. It didn't matter how much makeup. Sometimes it was none at all. "

" In a lot of cases, makeup is a fantastic help, and that's why women love makeup in general. It's a fantastic way to help somebody look great. It's not the only way, of course, but it's a major accessory, along with hair, clothes, lighting, all those things. "

" I'll keep creating modern, deep, rich and adventurous colors and products that inspire creative expression every day. "

" A woman who hides behind a mask of makeup is still going to have to take it off at some point... and deal with reality. "

" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "

" I thought make-up was a very sensual thing. "

" I don't think there's a major change between runway and real life anymore. "

" When I was a kid, I loved photography, and I loved makeup. "

" It was never in my mind to be famous. "

" I remember this time I worked with Linda Evangelista on a shoot for Richard Avedon. I just put grease on her face, and it was beautiful. "

" It's very hard for me to photograph someone when I'm not attracted by who they are. "

" I've always loved the way movie stars in the Forties looked when they were off set. Shot poolside or at their home, they always wore a matte red lipstick with practically no foundation - it was how they wore makeup in real life. "

" It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow. "

" I'm very nostalgic - and I don't care. "

" Find your own way, have an open spirit, and believe in your own beauty. "

" I can't remember the first time, but I've worked with supermodels almost from day one. "

" My mother and my two grandmothers, I was lucky to have three women around me growing up that were very special, very elegant women, very beautiful women. They were my first step into the beauty world, let's say, and then the fashion world, of course. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" I met Iman and Jerry Hall and all those girls in the late Seventies right when I started working at the fashion shows in Paris as an assistant. "

" My interpretation of the word 'ugly'... I like ugly beauty. That can happen. In France, we have phrase 'jolie laide.' We like certain women who are not pretty or cute - it's the opposite in France of pretty. It's more strange and interesting. "

" I wanted to be a make up artist. I did it, and the road that I took was quite good. "

Francois Nars

Good

Make

" I chose makeup over photography because there was something very sensual about makeup that I loved. But photography was always in the back of my mind. That was always something that I was very connected with: looking at magazines, enjoying photography, and then taking pictures myself when I was a kid. "

" Women are very unpredictable. "

" We are not afraid to be a bit different, to make shades that are bold. "

" I didn't want to create a makeup line for one ethnic group; it had to be multi-ethnic. To me, beauty is beauty. It doesn't matter to me what colour the skin is. "

" Working on fashion shows, you work with the designer and try to read his brain - what was in the creative process, what images did he have in his head? "

" I love strong looks, so to me, no makeup is strong. As long as it makes a statement, that's what I like. The girls look very real, and I'm probably the only makeup artist who will say that I love a woman without makeup. "

" I'm not so interested in perfect, plastic beauty, and I think it translates in the girls I've shot over the years for Nars, from Guinevere to Iris to Mariacarla. I love those girls. I love the more interesting faces, with maybe a strange nose, not just the Texan blonde. By picking those girls, I think it's changed what I've seen in other campaigns. "

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "