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" In a lot of cases, makeup is a fantastic help, and that's why women love makeup in general. It's a fantastic way to help somebody look great. It's not the only way, of course, but it's a major accessory, along with hair, clothes, lighting, all those things. "

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" My interpretation of the word 'ugly'... I like ugly beauty. That can happen. In France, we have phrase 'jolie laide.' We like certain women who are not pretty or cute - it's the opposite in France of pretty. It's more strange and interesting. "

Francois Nars

Beauty

Cute

Interesting

" I have always been attracted to faces that are different. "

" You can look glamorous even if you're a housewife, any job you have. "

" Women have to find their own personality, their own style, and what suits them the best. "

" From the start, I used a different kind of girl in Nars campaign images. My choice to use models of colour such as Alek Wek, Naomi Campbell and Karen Park Goude was absolutely a deliberate one. I felt that makeup was universal and should apply to everybody. "

" When you photograph someone, you have to make them feel good, and you know that they want to look good. It's the same relationship that you have when you apply makeup on somebody. We're almost like shrinks. "

" Transparency is more sexy than a full, pancake finish. "

" We don't tell women how to look but give them the products and inspiration they need to feel and look beautiful. "

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "

" I never thought make-up was like brain surgery. "

Francois Nars

Brain

Never

" My vision was to create makeup that was more transparent but with formulas that last. I follow my instincts - it's all very spontaneous! "

" Even with - the best make-up in the world won't look good if you don't cleanse and exfoliate and have a good basic regime. This is why one of my goals has always been to create a skincare line. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" True icons are larger than life, unforgettable with an elegance that's mesmerizingly timeless. "

" It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow. "

" I photographed Alek Wek. She was amazing, and nobody knew about her then. It was a really strong photograph of her. "

" It's very hard for me to photograph someone when I'm not attracted by who they are. "

" I love to collaborate with artists, like Guy Bourdin and Steven Klein, who don't have any boundaries. "

" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "

" I remember this time I worked with Linda Evangelista on a shoot for Richard Avedon. I just put grease on her face, and it was beautiful. "

" When I was a kid, I loved photography, and I loved makeup. "

" I'm always looking to the lightweight superproduct that you apply and almost don't see. That's the ultimate, at least for me. "

Francois Nars

Always

Looking

" I didn't want to create a makeup line for one ethnic group; it had to be multi-ethnic. To me, beauty is beauty. It doesn't matter to me what colour the skin is. "

" A fresh face with a red lip is timeless. It's supermodern and relaxed but very chic. "

" I love so much the models from the '60s and the '70s. They were extremely professional, great models who knew how to work the camera so well and loved fashion and had a great sense of style. "

" Women don't want to feel like they're wearing makeup. I hope I was partly responsible for that. "

" There is a tendency to feature more actresses on covers, but I'm a big model lover. I grew up watching these models, and they gave me the wish, the need, to work in the fashion industry. I loved watching them - their beauty, the way they worked in front of the camera and that power of transformation, especially in the Seventies. "

" It's very refreshing to go away and take a break, to clear your head, and just get into something else. "

" Sometimes I'm attracted to more odd girls with stronger faces and features or a softer beauty with a lot of character. "

" In America, when I first came here, they were used to wearing more make-up - thicker foundation, more Max Factor, that sort of thing. But you have to know who you are and what you look like: if you know yourself a little bit, you don't need to follow trends. "