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" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "

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" You have to challenge yourself about the choices you make as an artist. "

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "

" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "

" 'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. "

" Someone will say, 'Shura's album is about being a gay woman in London.' Umm, I feel like my album's just about me. I am a gay woman, and I live in London... It's not about being a gay woman in London. "

" Do stuff that is true to your own experiences. "

" The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it. "

" I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation. "

" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "

" I couldn't be a Taylor Swift. I would really suck at being Taylor Swift. "

" I love camping, everything about it - tents, the camping stove, sleeping bags. I'm obsessed with technology, be it synthesizers and speakers or tents and Gore-Tex. "

" You have to make sure you love what you do more than anything. "

" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "

" I'm a lesbian. That's how I identify myself, but I think there's a massive spectrum for everyone. "

" With 'White Light,' I had just finished watching 'Under the Skin' and was really obsessed with the idea of science fiction presented as normality. "

" I don't care about how many records I sell, but the main thing is people like it. "

" I worked in a post-production facility for television, but in the machine room, so I was one of the nerds, essentially - making sure everyone had their footage in and all of that stuff. "

" I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me. "

" If I fancy someone but can't tell them because I'm shy, I'll think, 'It's fine. You're not going to die. Maybe just tell them or whatever.' "

" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "

" I'm not one of those artists that can go away for six months and tour America and have 20 producers back in London or L.A. doing everything for me and I just come home and sing on it. It would be really useful, in terms of speed, to work like that. I just wouldn't find it creatively satisfying. I have to have my hand on the remote control. "

" I love scarves and hats and coats. I love it. "

" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "

" In London, I used to play 'Boys of Summer,' but it didn't feel right, because it doesn't apply to your surroundings, to the weather. I remember being in L.A. and listening to that record and going, 'Oh, I get it now.' "

" To go from someone who would put something on SoundCloud and maybe get 15,000 plays in a year to getting 100,000 plays in one day felt very weird. I thought I was dying. "

" I'm really freaked out by time. How, for instance, what I did last week is not real in the sense that it's happened. It's just a memory that's filed away in my brain. "

" I want to explore my boundaries. I want to push myself and go right to the edge of what I am capable of. I don't want to ever be comfortable. "

" When I wasn't working, I was learning how to use production software on YouTube and making music. "

" I started playing when I was about 13, mainly because Dad had guitars lying around the house. My dad taught me my first three chords, and I taught myself from there. "