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" To go from someone who would put something on SoundCloud and maybe get 15,000 plays in a year to getting 100,000 plays in one day felt very weird. I thought I was dying. "

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" Sometimes we feel like we're only interacting with what's already happening; we don't actually affect anything - sometimes I feel like that, anyway. "

Shura

Feel

Affect

" I'm actually really impressed with everyone at Polydor. "

" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "

" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "

" I read interviews saying women can bring a femininity to a song, a delicacy, but some women make really aggressive music. "

" I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier. "

" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "

" I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation. "

" Someone will say, 'Shura's album is about being a gay woman in London.' Umm, I feel like my album's just about me. I am a gay woman, and I live in London... It's not about being a gay woman in London. "

Shura

I Am

Live

" 'Nothing's Real' is about my first-ever panic attack, which I had about four months after getting my record deal. "

" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "

" I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record. "

" With 'White Light,' I had just finished watching 'Under the Skin' and was really obsessed with the idea of science fiction presented as normality. "

" I didn't really want anyone to know that I wanted to write music or make songs because, in a way, I didn't necessarily know if I wanted to do it for a profession. I wanted to do it to express myself. "

" You have to make sure you love what you do more than anything. "

" I love being in the studio. "

" I'm really freaked out by time. How, for instance, what I did last week is not real in the sense that it's happened. It's just a memory that's filed away in my brain. "

" I'm massively inspired by Janet Jackson, and I adore Whitney Houston and Madonna. "

" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "

" I love scarves and hats and coats. I love it. "

" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "

Shura

People

Learning

" If I fancy someone but can't tell them because I'm shy, I'll think, 'It's fine. You're not going to die. Maybe just tell them or whatever.' "

" I love camping, everything about it - tents, the camping stove, sleeping bags. I'm obsessed with technology, be it synthesizers and speakers or tents and Gore-Tex. "

" I got this advice that if you know a panic attack is happening, just sit back and go, 'Okay, this is happening to me, but it'll be over. You'll be fine. You'll live.' "

Shura

Advice

Live

" I don't care about how many records I sell, but the main thing is people like it. "

Shura

Records

People

" I've tried writing darker, more serious songs, but they don't go anywhere. Everything revolves around the chorus for me. "

Shura

Writing

Serious

" Producing albums is 100 per cent where I would love to be, later in my career. "

" I'd love to sing with so many people, but my biggest dream would be to sing on a record with The National. "

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" When I wasn't working, I was learning how to use production software on YouTube and making music. "