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" The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it. "

Shura

Time

People

Music

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" It's probably the first type of music we had, rhythm, whether it's poetry or tapping. "

" To go from someone who would put something on SoundCloud and maybe get 15,000 plays in a year to getting 100,000 plays in one day felt very weird. I thought I was dying. "

" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "

" I love being in the studio. "

" I read interviews saying women can bring a femininity to a song, a delicacy, but some women make really aggressive music. "

" Someone will say, 'Shura's album is about being a gay woman in London.' Umm, I feel like my album's just about me. I am a gay woman, and I live in London... It's not about being a gay woman in London. "

Shura

I Am

Live

" I love camping, everything about it - tents, the camping stove, sleeping bags. I'm obsessed with technology, be it synthesizers and speakers or tents and Gore-Tex. "

" I love scarves and hats and coats. I love it. "

" The best thing you can do is having to say no to putting out something that's good, because everything else is better. "

" I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me. "

Shura

My Own

Voice

" I've tried writing darker, more serious songs, but they don't go anywhere. Everything revolves around the chorus for me. "

Shura

Writing

Serious

" With 'White Light,' I had just finished watching 'Under the Skin' and was really obsessed with the idea of science fiction presented as normality. "

" I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier. "

" I love PJ Harvey, Patti Smith, Pixies, Portishead, and Massive Attack: a lot of what I would describe as alternative and indie music. "

" It was never like I had to go, 'I am gay.' Slowly, almost by osmosis, by the way I was behaving, it became obvious and accepted. "

Shura

Way

Never

" Is the mainstream becoming more queer? Or is it the opposite? That artists like me are mainstreaming queer music? "

Shura

Opposite

Music

" Producing albums is 100 per cent where I would love to be, later in my career. "

" I'm a bit of a geek: I just love being able to play with dials and buttons. "

" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "

" I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation. "

" For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself. "

Shura

Myself

Song

" Do stuff that is true to your own experiences. "

" You have to challenge yourself about the choices you make as an artist. "

" In London, I used to play 'Boys of Summer,' but it didn't feel right, because it doesn't apply to your surroundings, to the weather. I remember being in L.A. and listening to that record and going, 'Oh, I get it now.' "

" When I wasn't working, I was learning how to use production software on YouTube and making music. "

" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "

" I didn't fit in on my football team; I was always the odd one out. "

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" I got this advice that if you know a panic attack is happening, just sit back and go, 'Okay, this is happening to me, but it'll be over. You'll be fine. You'll live.' "

Shura

Advice

Live

" I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record. "