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" I used to boast that Whole Foods was sort of recession-proof. And obviously I've been proven wrong. So I'm not boasting about that any longer. "

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" Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. "

" One of the sad things about retiring is that you just become increasingly irrelevant. The world flows around you, and you don't seem to be impacting it any longer. "

" I started out young and idealistic, and it was all about social justice and fair distribution of resources. I didn't understand why everybody couldn't be equally prosperous. "

" I would say you have an ethical obligation to pay the taxes that you owe, but you don't have an ethical obligation to pay taxes that you don't owe. In fact, you should be seeking ways to legally minimise your taxes. "

" We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. "

" I really do believe that America has this weight problem - obesity issues - and we have all these diseases that we get - heart disease, cancer, diabetes, autoimmune diseases - that are primarily lifestyle diseases. "

" I think for leadership positions, emotional intelligence is more important than cognitive intelligence. People with emotional intelligence usually have a lot of cognitive intelligence, but that's not always true the other way around. "

" The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. It divides it up and looks at parts in isolation. "

" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" At Whole Foods, we allow our team members to vote on what benefits they most want the company to fund. "

" I kind of have this sense of mission now when we talk about success: I'd really like Whole Foods to contribute to the healing of America, and the success of that may be measured in decades rather than in months, but I think we're on the way to doing it. "

" People in America are addicted to sugar and to fat and to salt. "

" When I'm hiring leaders, I pay a lot of attention to what their peers and what people who report to them say about them. We want people who relate well with their peers and cooperate in an exchange of information rather than being overly competitive. "

" It started when I moved into a vegetarian co-op back in the '70s, and that's really when I had my food consciousness awakened. I learned how to cook, and eventually I became the food buyer for the entire co-op. Not long after that, I went to work for a small natural food store in Austin, and I became very excited and passionate about it. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" In general, when you travel, you get into a different reality and are able to more accurately reflect on your ordinary life. Hiking does that for me. "

" Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. "

" I was looking for the meaning of life when I was in college. And my deal with my dad was as long as I was taking a full course load, then he would pay. And the times that I wasn't taking a full course load, then I was off the dole and I was working. "

" When we start a new store, we make sure that we transfer enough starter culture from other stores that are already Whole Fooders, who've already incorporated our values and our culture within themselves into the... into the store. "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" I dropped out of college for the last time in 1977. "

" What I know is that we no longer have free enterprise capitalism in health care; it's not a system any longer where people are able to innovate. It's not based on voluntary exchange. The government is directing it. "

" Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week, and we had to satisfy customers, and we had competitors that we had to compete with in order to have those customers come into our stores, and we had to compete with other employers for our employees. "

" It's not Apple's fault that they're seeking to avoid paying taxes. They're not lying, cheating or stealing. They're following the rules that were created by governments. If the government doesn't like the rules, they can change them. "

" I love my cooking tools because I enjoy cooking - a Vitamix for smoothies and a rice cooker for steel-cut oats. I travel with a small rice cooker. I soak oats overnight, and when I get up, I just turn the rice cooker on, and it cooks the oats perfectly every time. "

" I reject the premise that liberal and libertarian values are necessarily in conflict. In fact, I often self-identify as a 'classical liberal.' "

" The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it. "

" Food is intensely pleasurable, and people are afraid that if they change the way they eat, they'll stop having pleasure. "

" I always like to say that our brand or our philosophy has always been kind of this marriage between the 'food as indulgence,' and it's also been about 'food as health,' that food is vitality. "